Biggest Challenges Facing Customers

OK, here’s yet another list we want you to make. The reason for this list is prod you into paying attention to the pains that your customers have.

The shift here is that you should be constantly focused on their issues – not yours. And you can’t do that if you don’t know what to listen for. So make the list, then take the top 3-5 most common issues and insert that into your story.