Personal Brand Makeover #2 – Rebranding Michael

The Advanced Selling Podcast

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale on on the second August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Michael is an upcoming college graduate who has ambitions of being a business owner. The challenge for him is that there isn’t a clear path for him to entrepreneurship. Bill and Bryan give him some tips on how he can improve his digital presence and some advice on how to get started on creating his own path.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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What’s The Big Idea?

The 2X Podcast

The process of creating and documenting ideas is elusive, isn’t it?

Do I keep it in a journal? Do I keep it on my phone? Do I write a quick article about it to keep it fresh?

And what about the BIG IDEAS? How do you “work them out”? Do you even get them?

In this episode of The 2X Podcast, Bill addresses a BIG IDEA around your customer – and how to develop it so it’s usable.

Also mentioned in this podcast:

 

Episode #461: Tenacious

The Advanced Selling Podcast

In this episode of The Advanced Selling Podcast, Bill and Bryan answer a CoVideo Mailbag question about the difference between being tenacious and being persistent. We always seem to laud the sales person who doesn’t take no for an answer, and in so doing, can be annoying.

Nobody wants to be that person, however some of the training that we’ve gotten over the years encourages us to do that. But not so today!

Bill and Bryan go over some different ways to look at this whole tenacious and overbearing element, and give you some ideas on how to be effective without being somebody that you aren’t.

Also mentioned in this podcast:

What’s The Evidence You’re Successful?

The 2X Podcast

People love “evidence” don’t they? And we should all love it, too.

It’s evidence that leaves clues as to whether you’re on your way to your goals. Or, evidence also helps as you are in the sales process.

In this episode of The 2X Podcast, Bill Caskey discusses the various faces of evidence and gives you some ideas on how you can better use your evidence.

Also mentioned in this podcast:

 

Episode #460: Friction in the Sales Process

The Advanced Selling Podcast

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale review a list of things to stop doing in the sales process that might cause friction, and actually stop your buyer from buying.

This came as a result of one of Bryan’s clients asking him what they could do to reduce that buyer friction.

Check yourself against this list and see if you’re doing any of these things, and if you are, stop right now!

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