Below you’ll find the webinar that we did on How to Sell a Premium Product in a Commodity Market. It is about 75 minutes in length and includes slides and narration by Bill Caskey and Brooke Green. 

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What You Get:

   Access: You get unlimited digital access to the entire 60-minute webinar in video format.

  BONUS Video: 30-Day Implementation Guide Video – How To Execute The Concepts That Were On the Webinar

   MP3 Download: For your convenience, we’ve converted the Webinar to .MP3, so you can listen only.

   Study Guide: On the download page, you’ll be able to access the Study Guide (.PDF) that goes right along with the webinar. In this guide, you’ll get the Tools that will help you think through your plan.

   Presentation Slides: On the download page, you’ll also be able to access the Slides that we use in the webinar presentation.

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What You’ll Learn:

This is one of the most common problems in sales today – how do I know who to call on, how do I get there, and what do I do once I get there?

In this 60-minute webinar, you will learn:

• How to reposition yourself so you’re not seen anymore as a salesperson or a peddler, but instead as a higher level expert and ‘go-to’ resource. (It gets you out of the ‘Quote and Hope’ game.)
• How to successfully craft your message upfront so that when you have your opportunity, you’re ready!
• How to  get to the decision maker – and what to say once you get there. (So that you don’t lose deals anymore because you weren’t in front of the right person.)
• How to reinvent your thinking so that fear never plays a part in who you call on.
  
• How to use all of your assets (including social media) to connect with higher level constituents.
• A new framework (other than the traditional organizational chart) that will empower you to assemble the correct constituents so you don’t waste time with people who can’t buy.
• Three “tools” you can use immediately to create a plan for better penetration at key accounts.
• A proven 90-day plan to get you in front of more of the right people.