Can Your True Intent Be a Powerful Strategy?

The 2X Podcast


We say YES!

In this episode of The 2X Podcast, Bill discusses the purpose of having ideal intent and how you can construct one. Intent is the first thing Bill works with his new clients whether it’s small group coaching or large sales team development.

If you want to improve your results, improve your intent.

Also, don’t forget to download the freebie for this episode at for some extra tips and language.

Also mentioned in this podcast:


Episode #477: Are You Silently Being Locked in the Commodity Dungeon?

The Advanced Selling Podcast

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters.

They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it.

They also talk about their new course, called The Personal Brand Makeover Course, which is coming soon!

Also mentioned in this podcast:

Episode #475: Does Your Story Really Compel Anybody?

The Advanced Selling Podcast

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

How To Create Superfans So You Get More Referrals

The 2X Podcast

Purdeep Sangha is my guest on this week’s 2X Podcast episode.

He’s the author of “Superfans,” a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.

How often have you worked with a vendor who you can barely tolerate – and then they ask you for referrals?

You don’t do it, do you? Of course not.

Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!

Learn more about Purdeep’s book at

Also mentioned in this podcast:


How Are Your Relationships?

The 2X Podcast

Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons’s book at

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