Episode #475: Does Your Story Really Compel Anybody?

The Advanced Selling Podcast

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

Episode #474: Client wants to go out for a bid?

The Advanced Selling Podcast

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?

As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:

Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

Also mentioned in this podcast:

It’s Never Too Late To Reinvent Yourself

The 2X Podcast

My guest on this week’s episode of The 2X Podcast is International Sports Photography award-winner, Vincent Pugliese.

His new book is “Freelance to Freedom” – Master Your Money. Love Your Work. Control Your Time. A pretty big promise, right?

Vince will inspire you to re-think what you do and how you do it. And if you have a secret dream of how to enlarge your life, you might need to hear this. www.vincentpugliese.com

Also mentioned in this podcast:

DOWNLOAD THE "ARE YOU AN AMATEUR OR A PRO?" FREEBIE

The 10 “MUST HAVE” Attributes of The Sales Pro – PART 2

The 2X Podcast

This is Part 2 of Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.

In this episode of the 2X Podcast, Bill reviews the final 5 attributes of a sales professional. You can grab your copy of this free download by going to BillCaskey.com/55download.

Also mentioned in this podcast:

DOWNLOAD THE "ARE YOU AN AMATEUR OR A PRO?" FREEBIE

The 10 “MUST HAVE” Attributes of The Sales Pro – PART 1

The 2X Podcast

This document should be laminated and framed in your office! It is Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.

In this episode of the 2X Podcast, Bill will review the first 5 attributes and then next week he will review the last 5.

You can grab your copy of this free download by going to BillCaskey.com/55download.

Also mentioned in this podcast:

DOWNLOAD THE "ARE YOU AN AMATEUR OR A PRO?" FREEBIE