Episode #477: Are You Silently Being Locked in the Commodity Dungeon?

The Advanced Selling Podcast

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters.

They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it.

They also talk about their new course, called The Personal Brand Makeover Course, which is coming soon!

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Episode #476: Listener Spotlight – Mike Black CEO Inciting Marketing

The Advanced Selling Podcast

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result.

Mike was involved in social work and psychotherapy and realized that if he was going to generate income in business, he was going to have to learn how to sell. That’s when he found the Advanced Selling Podcast.

If you’d like to be in our Spotlight series, send us an email to [email protected] and in the subject line write, “Spotlight,” and we’ll be back in touch to get you on the show. We’ll be doing this about once a month for the next few months.

Also mentioned in this podcast:

Are Questions The Answer?

The 2X Podcast

We were taught early in our sales career (at least I was) to ask lots of questions. But is that really the right move early in the process?

If you follow the advice of some of the big training companies, then the answer is YES. Ask lots of questions? BUT, I’m not so sure.

The impetus of this episode was a question I was asked on one of my LinkedIn Groups that had to do with a listener’s frustration with not being able to get the prospect to open up and answer them. Listen to the advice I dish out and see if you agree.

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Episode #475: Does Your Story Really Compel Anybody?

The Advanced Selling Podcast

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

Is it Time For a Cool Change?

The 2X Podcast

Probably shouldn’t make any 70’s yacht rock references (“Cool Change” by Little River Band), but this episode is all about change. And the main question is: Given what’s occurring in the world around you, do you need to change?

Bill gives 5 insights on how to look at yourself and rate where the change should happen.

Good episode if you’re in the “planning phase” for 2018.

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