Episode #408: Helpful Hints for Email Excellence

The Advanced Selling Podcast

advancedsellinpodcastgraphicbootHave you gotten stuck in a back-and-forth email chain with a prospect that didn’t end well?

In this episode, veteran sales trainers Bill Caskey and Bryan Neale dissect an actual listener email and break down what worked (and didn’t work) in his exchange with a potential customer.

Are you reading your emails out loud before sending to check your tone?

Are you out of balance with your communication style and language?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give tactical and specific guidance to help you polish your emails and avoid saying something that gets misunderstood by your prospect.

Also mentioned in this podcast:

Episode #407: Sales Managers – After the Ride Along

The Advanced Selling Podcast

advancedsellinpodcastgraphicbootCalling all Sales Managers: there’s an art to coaching your team after the ride along. In this episode, veteran sales trainers Bill Caskey and Bryan Neale talk to Sales Managers with tips (and things not to do) when coaching after a ride along experience. This episode isn’t about the ride along itself— it’s about what happens when you get back in the car.

What makes a really good feedback session?

How do you help your team grow from the experience?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you actionable tips to you can use on your next ride along.

Hint: If you’re not a Sales Manager, you probably should forward this episode to them after you listen. You’ll be glad you did.

Also mentioned in this podcast:

How Do I Train My Sales Force?

I was oehinking the other day how little time I spend in my posts on the very thing that I have done the last 24 years – training a business-to-business sales force. This post gives you suggestions to get started, whether you hire someone from the outside (like me), or not.


The Myths of Sales Training

There are several that need to be debunked first. In no order, here they are:

1. Full Day Programs Are Useful. They are not. Wow. There, I said it. And I actually do one-day programs, mainly to launch a more comprehensive program. But I find that sitting in a room for 8 hours consuming a trainers content is not how adults learn.

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Are You an Amateur or a Pro? Here is a Simple Checklist

I’ve been reading a lot of Steven Pressfield lately. He’s written a couple of books that are really good – namely “Turning Pro” and “The War of Art.”


If you’re a client of mine, I’ve probably sent you one of those books to help you grow your business. If you’re not a client, then I urge you to go to Amazon and purchase them both immediately, especially if you are interested in creating a new future for your business.

Most of the readers of my blog are sales or business development people and I thought I would create a very simple five-point checklist to help you assess whether you’re an amateur or a pro (or whether you have amateurs or pros working for you):

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