What Will You Do When You Encounter Resistance?
On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.
You battle resistance by:
a) knowing what it is
b) strategizing on how to minimize it upfront, and c) creating a process that does that.
Know where your customer is on the journey. If you don’t where they are, they might resist than for no other reason than they don’t know “how to buy.”
