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Bill Caskey

About Bill Caskey

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Entries by Bill Caskey

The Case for Developing High Potential Leaders

October 9, 2012/3 Comments/in Leadership/by Bill Caskey

If you’re a company leader, are you devoting any time at all to thinking about developing your high potential leaders of tomorrow? If you are, then this video might shed some light on some tactics/best practices on that path. It’s done by Dr. Robert Hogan, CEO and Founder of Hogan Assessments. While not always politically […]

Rule #7: Always Stay Behind the Prospect

October 9, 2012/in General Tips/by Bill Caskey

This means to be slightly less positive than your prospect. This might go against everything you’ve heard about professional sales….”be enthusiastic…it’s contagious.” I don’t find that to be the case. If you’re going to be Selling From Strength, you have to create space for the prospect to convince you that they have a problem worth […]

A Great Man Is Always Willing to Be Little

October 5, 2012/in General Tips/by Bill Caskey

“A great man is always willing to be little.” Not sure where I heard that first, but it makes sense in sales. Rather than playing the game of ‘impressing’ the prospect (which we all do, albeit unintentionally), why don’t you be insignificant. Let their pains and dreams take center stage, instead of yours. It just […]

Does Our Sales Incompetence Prevent Us from Seeing Our Sales Incompetence?

October 5, 2012/in General Tips/by Bill Caskey

This is reflective of a case in New York where a bank robber went in as ‘himself’ to rob a bank.  When the police asked him why he didn’t wear any disguise he said that he put lemon juice on his face, took a Polaroid picture of himself and he was nowhere in the picture, […]

Too Much Eagerness. Bad for Customers. Bad for You.

September 24, 2012/6 Comments/in Lead Generation, Mindset/by Bill Caskey

Last week, I had a coaching session with one of my clients who is a pretty talented business development person. I say ‘talented’ because she has all of the raw materials: enthusiasm, energy, work ethic, and decent communication skills. Then, last week she relayed a deal that her company is working on. As she described the situation, a […]

Prospect Pains

September 21, 2012/in General Tips/by Bill Caskey

What kinds of pains/problems do you help people solve? Do you have a list of those? No? Shame on you. How can you be a problem solver if you don’t even have a menu of the kind of problems you fix? Start that list today.

Are You An Accidental Salesperson?

September 10, 2012/1 Comment/in Expert Positioning/by Bill Caskey

In October, we plan to release an online course called The Accidental Salesperson which presumes that many people who are drafted into sales today really didn’t set out with sales at their goal. This can include engineers, subject matter experts, accountants, lawyers and even a lot of salespeople. And yet, most of the training that […]

You Choose Your Position. No One Else

September 7, 2012/in General Tips/by Bill Caskey

POSITION YOURSELF! NO ONE ELSE CAN DO IT FOR YOU We believe that frequently, the sale is won or lost based on your “position.” And no one (especially the prospect) will position your value in quite the same way you will. So you get one shot at it…usually in the first call. Position yourself as […]

One Minute Sales Process Rants

September 5, 2012/1 Comment/in General Tips/by Bill Caskey

Bill and Brooke bring their ‘rant faces’ to this episode. They’ve each been through some sales processes where they’ve experienced life as the buyer. And they bring these up to with a word of caution: ‘Check out yourself’ to see if you make these errors… How you introduce yourself to people, How you introduce others in […]

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