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Bill Caskey

About Bill Caskey

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But we are proud to say that Bill Caskey contributed 447 entries already.

Entries by Bill Caskey

When One Picture Equals 62 Slides

May 22, 2012/1 Comment/in Communication Skills/by Bill Caskey

When we have a big presentation, why do we reach for the slide deck? Isn’t it funny how distasteful we find PowerPoints to be when we’re on the recipient end, but how intriguing and inviting they become when we’re the ones giving the presentation? I was speaking with a potential client the other day and […]

This One Idea Distinguishes You from All Others

May 17, 2012/in Expert Positioning/by Bill Caskey

I wrote a couple of weeks ago about an encounter I had with a client who had asked us to critique a formal presentation he was making to a prospect.  As we were going through it, I realized that nowhere in there did he inform and educate his prospect to the “secrets of success” of […]

Price Resistance Might Have Nothing To Do With Price

May 11, 2012/in General Tips/by Bill Caskey

How you present things is how people see things. A few weeks ago, a sales person came into our office and was pitching a new water system. They talked about the features and benefits of their offer, but NEVER asked me any questions about what I wanted.  And then I told them the price was […]

What Happens When Neediness Permeates Everything You Do?

May 10, 2012/2 Comments/in Communication Skills, Mindset/by Bill Caskey

Are you desperate for results?  Do you really need a sale to feel good about yourself? When we ask those questions in our sales programs, we get a resounding “NO!!!”  But the fact is, that when you listen to most people’s sales pitch and sales process, it is threaded with an element of neediness and […]

‪How To Write An Email When A Deal Is Struck Or Stalled – Email Tips For Sales Professionals

May 7, 2012/in General Tips/by Bill Caskey

In this video, Bill Caskey, Author of Email It — A Seller’s Guide to Emails That Work with 20 Pre-Written, Ready-to-Use Emails, discusses the most common questions on emailing he gets from his clients. This is one of the most common issues we’ve noticed: How does the seller deal with the sales process when it […]

You Want To Hear No At The Right Time!

May 4, 2012/in General Tips/by Bill Caskey

“It’s OK to say no”- a feeling.  When we’re coaching people to execute the up-front portion of our selling philosophy where we tell the prospect, “It’s OK if there’s no fit here.” We sometimes run into the lack of skill in delivering that message.  What it often seems like is a string of words that […]

Plenty of Expertise Right In Front Of You – But You Have To Ask

May 1, 2012/in General Tips/by Bill Caskey

Go interview a successful person and question their philosophy. I don’t mean question it as in ‘challenge’ them on it. I mean interview them to see how they think about: Success Other people Their value Their market Their skill level When you inquire as to another’s philosophy you will learn the core essence of why […]

3 Tips On Selling A Premium Product in a Commodity Market

April 27, 2012/in Communication Skills, Expert Positioning, Mindset, Prospecting-Business Development, Sales Process/by Bill Caskey

A few years ago, I did a Webinar called “How to Sell A Premium Product in a Commodity Market.” It was one of our best attended webinars we’ve ever done. Lots of interest in the topic – and I believe I know why. In this article, I want to update some of the content and […]

Three Tips for a Modern Presentation

April 25, 2012/in Communication Skills/by Bill Caskey

Last week a client asked us into his office to review his presentation on a massive project he was bidding on. He told me upfront that he didn’t do a lot of these presentations so he was a little bit rusty. As we watched him go through the presentation, I could tell that there were […]

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