You might have heard of this concept before. While it’s nothing new, it’s still rarely used to its full potential. On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan. As we coach and train sales performers everywhere, we find “lead generation” still […]
In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map. She also talks about one of our favorite topics which is intention, and how intention matters and how it’s […]
Everyone wants more leads, don’t they? Well, in this episode, Bill shares with you a strategy of how you can generate more leads using thought leadership– and do so in a way that distinguishes you from the masses (of average sales people out there:). He gives you 5 things you can do RIGHT NOW to […]
On this episode of The Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale find themselves in a bit of a funk. In fact, it was so bad they almost didn’t do the episode. But record they did and they discovered that there were a handful of things that we can do to get out […]
I know…no one thinks of themselves this way, do we? Unfortunately, it doesn’t matter how WE see the profession of selling. It matters how our customers see it. And, regrettably, there are quite a few out there who have not gotten past the stereotypical sales person as someone saying anything they can to close the […]
In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the never-ending importance of paying attention to the details in how you speak with prospects and clients. You can build a lot of goodwill throughout the sales process but one false move and you’ll be on the outside […]
This is part 3 of our 3-part series on “Selling a Premium Product in a Commodity Market.” In this episode, we deal with ACTION. What ACTION will you take to command a premium product in your world? This was a Facebook Live broadcast on 03/28/17. The prior three episodes dealt with the other sections of […]
Have you ever had a customer that just doesn’t see the value in what you do because they have a misconception of the entire product or category? This happened to one of our listeners, Mark from UK. He battles this exact thing in his world and needs some advice. Is your product considered nice to […]
OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast. These questions tell me a story about the kinds of issues sales people face when communicating premium value. And I like to think of the resistance we meet […]
