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Bill Caskey

About Bill Caskey

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But we are proud to say that Bill Caskey contributed 463 entries already.

Entries by Bill Caskey

Selling Isn’t Meant To Be A Struggle

July 15, 2015/in Career Advice, Expert Positioning, Mindset, Personal Productivity, Sales Process/by Bill Caskey

One of my favorite books of all time was a 60-pager written by Stuart Wilde called, “Life Was Never Meant to be a Struggle.” In this book, he addresses how life demands effort, but not struggle. As he defines it, “struggle is effort, laced with negative emotion.” In sales, we struggle a lot, don’t we? […]

Building Your Platform To Make Selling Easy(ier)

July 8, 2015/in Expert Positioning, Lead Generation, Personal Productivity, Prospecting-Business Development/by Bill Caskey

Last week, I got called by a CPA firm who wanted training for their people. This you must know: CPAs are not very good at selling. It’s not that they don’t have the expertise. That’s not it at all. It’s that selling spooks them. It’s not in their comfort zone. So, when I get a […]

Sales Methodology? Sales Process? Sales Philosophy!

June 24, 2015/1 Comment/in General Tips, Personal Productivity, Prospecting-Business Development/by Bill Caskey

Lots have been written, some tediously so, about Sales Process and Sales Methodology.  It will make your eyes glaze over. So in this article, I want to clarify what each of these is (in my opinion) and also share a third, more important area of growth for sales driven companies: Sales Philosophy. Just for clarity, […]

Are you trading statements or making conversations?

June 3, 2015/in Communication Skills, Personal Productivity/by Bill Caskey

The other night I was at a dinner party with a handful of people and noticed an interesting dynamic. There was one gentleman there who was dominating the discussion. He would never ask anybody else a question – but would always have comments and opinions on what others said. As I’ve said before these kinds […]

What You Can Learn About Achievement From The Stacey Dash Interview?

May 6, 2015/in Goal Setting, Mindset, Personal Productivity/by Bill Caskey

Recently, Stacey Dash (unknown to me until I saw this and researched her) was on Meredith Vieria. Personally, I don’t watch Vieria mainly because of the tact she took in this “interview.” The video is below.  Watch it, then come back and read on. I love this girl! Unafraid to speak on a hot, controversial […]

The Average Of 5 People

May 4, 2015/in Goal Setting, Mindset/by Bill Caskey

On this week’s audio post, I want you to evaluate who you spend most of your time with. Are you surrounding yourself with people that you admire and look up to? The people you choose to be around are a direct reflection of who you will become. The rule is, you are the average of […]

Selling Yourself

April 24, 2015/1 Comment/in Personal Productivity/by Bill Caskey

On this week’s audio blog, I’m going to challenge to do something different. I want you to spend some time selling yourself to yourself. Do you believe in your personal value? Do you believe in the product you are selling? If you don’t, it will come across to your prospects.  

Ability VS. Capability

April 17, 2015/in Personal Productivity/by Bill Caskey

Ability and Capability are typical used synonymously but they do have one big difference. Capability is the future, is a person capable of doing more than what they are doing now? We need to spend more time on Capability and what we are Capable of doing.  

Fear Gets In The Way Of Intention

April 10, 2015/in Mindset, Personal Productivity/by Bill Caskey

Do you ever feel self-conscious during a call with a prospect? When that fear creeps in all your prior intentions go right out the window. If you are focused on yourself, you are focused on the wrong person. You are there to help them solve their burdens. When you are fearful, it keeps them from […]

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