The Science of Selling with Stories with David Garfinkel

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We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

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Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

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Charting a New Course for Your Life and Career with Traci Schubert Barrett

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In this episode, Bill sits down with Traci Schubert Barrett, author of the book “What If There’s More?”. They discuss her career journey from working in cable TV to becoming an executive coach and advisor.

Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into the difficult but important question “What do you want?” and shares processes for discovering your priorities, gifts and talents.

Traci advocates for giving yourself the gift of quiet time for creative visioning about your future direction. Whether you’re feeling restless, searching for more meaning, or just striving to stay on purpose, this conversation offers thought-provoking guidance.

To learn more about Traci and get a copy of her book, go to https://www.tracischubertbarrett.com/

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How CEOs Can Create a Thriving Culture with Jason Duncan

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In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one’s full potential.

Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpose and passion.

Bill and Jason also discuss the difficulty many people have in answering “What do you want?” when thinking about their life vision. They agree it’s a question we don’t ask ourselves frequently enough.

This episode will give you food for thought if you’re an entrepreneur looking to find more meaning, freedom, and fulfillment through your work. Tune in for an insightful discussion about pursuing your potential. To learn more about Jason and his work, go to https://www.therealjasonduncan.com

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Overcoming Impostor Syndrome with Kris Kelso

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In this episode, Bill interviews author Kris Kelso about his book “Overcoming the Imposter” and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck.

Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build genuine confidence. He explains how impostor syndrome often affects ambitious high achievers and entrepreneurs.

If you struggle with feeling like a fraud or worry about being exposed, this insightful interview will provide tips to shift your mindset and achieve your potential. Learn more about Kris and get a copy of his book at https://www.kriskelso.com/

Be one of the first to get our brand new Checklists For Excellence in 2024. Go to billcaskey.com/checklist to get your FREE download immediately!

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Unlocking High-Performance Culture and Clarity with James Mayhew

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In this episode, Bill Caskey sits down with James Mayhew, a culture and execution consultant, to delve into the world of building strong organizational cultures and fostering employee alignment. James, known for his expertise in transforming companies’ culture and enhancing employee engagement, shares his insights and experiences working with businesses of various sizes, from small teams to larger enterprises.

He explains how he guides companies to align their culture, strategy, and execution at the macro level, highlighting the essential role of leadership commitment in the process. The conversation explores the significance of culture and how it interacts with execution to drive success. Learn more about James at https://www.jamesmayhew.com.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

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Sales Trends and Leading with Authenticity with Matt Nettleton

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In this episode, Bill sits down with his long-time friend and fellow sales trainer, Matt Nettleton, to discuss the latest trends in sales and the skills salespeople need to develop for the coming year.

They share insights on messaging, prospecting strategies, and the importance of building rapport with potential clients. They also dive into the role of sales leaders as recruiters, inspiring their teams, and tapping into the untapped potential of their salespeople.

Whether you’re a seasoned sales pro or just starting your entrepreneurial journey, this episode is packed with actionable tips and ideas to take your sales game to the next level.

Learn more about Matt and his work at https://www.dtb.sandler.com/about/local-sandler-trainer

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

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Embracing the Power of ‘No’ with Andrea Waltz

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In this inspiring episode, Bill Caskey interviews the renowned author, speaker, and coach trainer, Andrea Waltz (https://twitter.com/GoforNo), who has revolutionized the way sales teams approach their work.

Andrea shares her unique philosophy called “Go for No,” which challenges conventional sales tactics and empowers salespeople to embrace rejection as a stepping stone to success.

Learn how detaching from outcomes, understanding the true value of “no,” and shifting mindset can transform your sales approach and bring about significant improvements in your results. Discover why a good “no” is sometimes better than a bad “yes” and how to navigate the sales landscape with authenticity and freedom.

If you’re ready to elevate your sales game and forge a new path to success, this episode is a must-listen!

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

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