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Leadership Attributes: A Conversation with Ray Dile

December 7, 2017/in Expert Interview, Podcasts, Sales Process, The Bill Caskey Podcast, VP of Sales/by Bill Caskey

Ray Dile is CEO of Pathway Strategies, an HR firm in Florida. He’s considered a leader in the HR space.

Since lots of what we do on this podcast has to do with “leadership”, I thought it would be good to hear other voices who have been proven leaders in their space.

Ray brings a thoughtful and unique method of leadership to the market. He gives listeners a few ideas on how you can become a better leader – whether you’re in a position of people leadership or not. You can learn more about Ray at www.peomasterclass.com

Also mentioned in this podcast:

  • Learn more about PEO Masterclass
  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2017/12/2xP_Ep61.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-12-07 16:24:012017-12-07 16:24:01Leadership Attributes: A Conversation with Ray Dile

How To Create Superfans So You Get More Referrals

September 27, 2017/in Expert Interview, Expert Positioning, Lead Generation, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

Purdeep Sangha is my guest on this week’s 2X Podcast episode.

He’s the author of “Superfans,” a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.

How often have you worked with a vendor who you can barely tolerate – and then they ask you for referrals?

You don’t do it, do you? Of course not.

Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!

Learn more about Purdeep’s book at https://createsuperfans.com.

Also mentioned in this podcast:

  • Get access to The 2X Quick Start course FREE!
  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2017/09/2xP_Ep53.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-09-27 15:34:082017-09-27 15:34:08How To Create Superfans So You Get More Referrals

How Are Your Relationships?

September 12, 2017/in Career Advice, Expert Interview, Expert Positioning, Podcasts, Prospecting-Business Development, The Bill Caskey Podcast/by Bill Caskey

Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons’s book at http://a.co/6bu8rHn

Also mentioned in this podcast:

  • Get access to The 2X Quick Start course FREE!
  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2017/09/Dr.Brookh.png 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-09-12 15:34:392017-09-14 14:20:14How Are Your Relationships?

The Extreme Value in Being Seen As A Thought Leader

June 7, 2017/in Career Advice, Expert Interview, Expert Positioning, Mindset, Podcasts, Social Media, The Bill Caskey Podcast/by Bill Caskey

In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market – and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com.

Also mentioned in this podcast:

  • Get access to The 2X Quick Start course FREE!
  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2017/06/2xP_MichaelPici.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-06-07 14:44:392017-06-07 14:45:26The Extreme Value in Being Seen As A Thought Leader

Episode #446: Flop Sweat in Front of a Prospect

April 17, 2017/in Communication Skills, Expert Interview, Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map.

She also talks about one of our favorite topics which is intention, and how intention matters and how it’s often at odds with the customer’s intention.

Click here to learn more about Kristin’s book, Roadmap to Revenue.

Also mentioned in this podcast:

  • Download our App in the iTunes Store
  • Click here to join our LinkedIn Group
  • Check out our ALL IN Audio Program

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https://billcaskey.com/wp-content/uploads/2017/01/ASP_albumart_2c.png 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-04-17 06:00:022017-04-14 18:39:17Episode #446: Flop Sweat in Front of a Prospect

Episode #429: Your Brand = Your Reputation

December 6, 2016/in Expert Interview, Personal Productivity, Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

Do you think “branding” as a salesperson is all about your company’s logo or your social media accounts?

In this episode, veteran sales trainers Bill Caskey and Bryan Neale talk to branding expert Tyler Borders to learn more about why brand matters so much in sales.

Do you know how you and your company want to be perceived by your prospects?

Have you ever asked the people who know you best how they describe your brand?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan dissect Tyler’s branding philosophy to give you a different way to think about building a brand of your own. Hint: It’s not just about what you say on your LinkedIn profile.

Also mentioned in this podcast:

  • Learn more about Tyler Borders and his company at tylerborders.com
  • Join the Advanced Selling Podcast LinkedIn Group.
  • Download the Advanced Selling Podcast App.

[smart_track_player url=”http://traffic.libsyn.com/billcaskey01/16-12-05-429-TylerBorders.mp3″ title=”Episode #429: Your Brand = Your Reputation – Tyler Borders” artist=”The Advanced Selling Podcast” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true”]

https://billcaskey.com/wp-content/uploads/2016/12/Tyler-Borders-2.jpg 280 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-12-06 22:22:092016-12-06 22:22:09Episode #429: Your Brand = Your Reputation

Episode #421: Predictable Revenue – Aaron Ross

October 10, 2016/in Expert Interview, Lead Generation, Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

John Jantsch

Would you like to know how to predict if your company can grow, and when?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with bestselling author Aaron Ross about lessons from his books Predictable Revenue and From Impossible to Inevitable.

Do you know the key things that will most dramatically impact how your company grows?

Do you understand sales specialization (hint: it means a new definition of prospecting for salespeople).

In this episode of The Advanced Selling Podcast, Aaron shares the best ways to retain top talent, how to divide the roles between lead responders and outside prospectors, and how to build the habits needed to be successful in predicting your sales success.

Also mentioned in this podcast:

  • Check out Aaron Ross’s company and book at http://predictablerevenue.com
  • Join the Advanced Selling Podcast LinkedIn Group.
  • Download the Advanced Selling Podcast App.

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https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-10-10 06:00:392016-10-24 14:36:43Episode #421: Predictable Revenue – Aaron Ross

Episode #418: SEO for Salespeople – John Jantsch

September 19, 2016/in Expert Interview, Lead Generation, Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

John Jantsch

Are you intimidated by the idea of Search Engine Optimization (SEO)?

Are you looking for ways to make SEO more of a key part of your sales process?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with a longtime friend of the show, John Jantsch. John’s new book, SEO for Growth, is already helping make the principles of SEO accessible for everyone, not just the experts.  

Are you struggling with lead generation?

Do you wish your marketing team was sending you higher quality leads?

In this episode of The Advanced Selling Podcast, John shares tips you can use to become your own content marketer and gives you his hit list of where to begin when you think about writing your own content. You may find a few things about SEO that surprise you in today’s show too. It’s not as scary as you may think.

Also mentioned in this podcast:

  • Check out John Jantsch’s new book at https://seoforgrowth.com.
  • Join the Advanced Selling Podcast LinkedIn Group.
  • Download the Advanced Selling Podcast App.

[smart_track_player url=”http://traffic.libsyn.com/billcaskey01/16-09-19-418-JohnJantsch.mp3″ title=”Episode #418: SEO for Salespeople – John Jantsch” artist=”The Advanced Selling Podcast” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true”]

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-09-19 06:00:422016-09-26 20:04:08Episode #418: SEO for Salespeople – John Jantsch

Episode #417: How to Not Annoy Your Prospects – Michael Reynolds

September 12, 2016/in Communication Skills, Expert Interview, Sales Process, The Advanced Selling Podcast/by Bill Caskey

Michael Reynolds

Picture it: You walk into a prospect’s office, exchange introductions and say, “So tell me about your business?”

The prospect looks at you, sighs and begins to tell you the same biographical information they’ve shared with every other salesperson who has walked through their door.

Has this happened to you?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale interview a digital marketing agency CEO to learn more about how to not turn off your prospects before you’ve even started the conversation. Michael Reynolds, CEO of SpinWeb, a digital agency based in Indianapolis, shares his tips to help you prove you’ve done your research in advance.

Are you assuming things about your prospect’s situation?

Do you know how to balance your questions with sincere comments that aren’t “tactics” or seen as “salesy?”

In this episode, Bill and Bryan engage Michael in an insightful conversation that will help you build a much warmer prospecting list.  Who wouldn’t mind a few less cold calls?

Also mentioned in this podcast:

  • To learn more about Michael Reynolds visit http://michaelreynolds.com
  • Join the Advanced Selling Podcast LinkedIn Group.
  • Download the Advanced Selling Podcast App.

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https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-09-12 06:00:542016-09-23 19:46:40Episode #417: How to Not Annoy Your Prospects – Michael Reynolds
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