Should You Have a Personal Brand – And Where Do You Begin?

/in , , , , , , , /by

Recently I was interviewed by Sarah Lynn Wallace founder of @thisisherexchange. She is an up-and-coming social media star who seeks out experts on sales, marketing and social. She and I did about a 30-minute discussion that ran the gamut from ‘should I have a personal brand?’ to ‘how should I think about it?’ and we discussed ‘how do I begin to build it?’

We put some clips of the interview up on the platforms, but here is the entire interview. It’s about 30 minutes, so grab a beverage and enjoy!

Bill Caskey

Can Your Perspective Change Your Life?

/in , , , , , , , /by

The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you’d like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective.

On this episode of The 2X Podcast, I’ll give you a framework for you to change your perspective on what it means to generate a lead. All of the Top Performers in the sales world have mastered this and you can too.

If you can master this you can go anywhere!

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_12-06-18-Perspective.mp3″ title=”Can Your Perspective Change Your Life?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

The Street Savvy Sales Leader with Mark Welch

/in , , , , , , , /by

On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader, a guide to building team that consistently win new business.

Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can win.

If you want to learn more about Mark and his book, go to https://www.streetsavvysalesleadership.com.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_11-29-18.mp3″ title=”The Street Savvy Sales Leader with Mark Welch” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

Do Quotas Still Make Sense? with Andy Paul

/in , , , , , , /by

On this episode of The 2X Podcast, I have a special guest, Andy Paul (Accelerate Podcast, https://www.andypaul.com/category/podcast/) who says they may not. Listen as I speak with Andy about lots of things that relate to virtually every sales force.

By the way, if you want to get access to my free course, The 2X Quick Start, go here now. It’s a 3-part Video Series on The One Year Plan, a great time of year to get started on planning for 2019. Just go to https://caskeytraining.com/monthlybundle to get your free download!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_11-08-18.mp3″ title=”Do Quotas Still Make Sense? with Andy Paul” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

How To Start the First Call

/in , , , , , , /by

Bill had a coaching session with a client recently, who was struggling with how to start the first call. He decided to record that session and break it down on this week’s episode of The 2X Podcast.

The first call is one of the most important things to get right in the sales process. This is where you set the stage between you and the prospect.

Bill gives you several tips on how to start the conversation and how to engage your prospect.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_10-18-18.mp3″ title=”How To Start the First Call” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

7 Skills Every Sales Person Must Master

/in , , , , , , /by

I often get asked the question, “What do I need to be good at to succeed in sales?” It’s not always the easiest question to answer but there are certain skills that separate high achievers from the low.

On this week’s 2X Podcast, I’ll give you the 7 Skills You Must Master if you want to excel in sales. I’ve compiled this list of 7 over the past 25 years of working with clients.

Author Daniel Pink has one of the most famous TED Talks of all time on Motivation. In that talk, he discusses how competency is one of the highest motivators of all. ted.com/talks/dan_pink_on_motivation

If you want to download a self-assessment that goes along with this episode, go to www.billcaskey.com/99download and get your FREE Copy!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_10-11-18.mp3″ title=”7 Skills Every Sales Person Must Master” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

The Importance of Mindset with Carole Ann Rice

/in , , , , , , /by

On this episode of The 2X Podcast, Bill talks with a special guest who he has been personally working with for over a year, Carole Ann Rice.

Carole Ann is a Professional Coach who works with many different CEO’s and Leaders and she has a very interesting approach when it comes to coaching. She is not your typical Life Coach!

Bill and Carole Ann discuss the importance of your mindset and some ways you can think different about whatever position you might be in. Learn more about Carole Ann Rice at https://www.realcoachingco.com.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_10-04-18.mp3″ title=”The Importance of Mindset with Carole Ann Rice” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

What Story Are You Telling Yourself?

/in , , , , , , /by

In this episode of The 2X Podcast, Bill deals with a problem that we ALL have, but most likely don’t know they have. The problem is the stories that run in our mind. 

As Bill seeks to help you 2X your business, it seems odd not to talk about the deadly roadblocks on the journey, namely, our beliefs about ourselves. Bill gives you a framework of how to come to grips with what those stories are and how they could hold us back.

If you would like to have your question answered on the podcast, send Bill your voice question by recording a Voice Memo and sending it to: bill@billcaskey.com. He’ll be sure to get it in the rotation!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_09-27-18.mp3″ title=”What Story Are You Telling Yourself?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

Who Do You Surround Yourself With?

/in , , , , /by

Who are the people that you choose to surround yourself with? Are they levering you up? Or bringing you down?

On this week’s episode of The 2X Podcast, Bill addresses the Pygmalion Effect as it relates to who you surround yourself with. He gives three criteria that you might consider when choosing a support team in your efforts to 2X your business.

“You’re the average of the five people spend the most time with,” -Jim Rohn

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_09-13-18.mp3″ title=”Who Do You Surround Yourself With?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]