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Are You Doing These 3 Things To Influence The Customer Journey?

November 19, 2014/2 Comments/in General Tips/by Bill Caskey

I had a friend call it ‘the customer ride.’ It’s that customer journey that we’re all trying to figure out. 

Courtesy of LandRover MENA. The Journey To Beijing

Courtesy of LandRover MENA. The Journey To Beijing

It’s something that every sales leader and sales person should pay attention to. It’s the customer journey. That path that your prospect takes on the way through the sales cycle.

We sales-types love to vault over some pretty important elements as we seek to close business. This post is about influence and how you can behave in a manner consistent with how your customer buys. This should be the first step your sales trainer should have you complete, prior to any skills work.

Here are three things you can do to influence it: Read more

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What Abraham Lincoln Knows About Your Story

October 1, 2014/in General Tips/by Bill Caskey

bill caskey abraham lincolnThe story goes that Leonard Swit was a friend of Abraham Lincoln’s. Read more

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Are We Sales People or Are We Leaders? Caskey Interviewed

March 3, 2014/in General Tips/by Bill Caskey

I’m always happy to do radio interviews especially with someone as good as Pete De La Torre on his talk show on WZAB, 880AM in Miami.

http://www.petedelatorre.com/blog/radio-show/

His questions are always poignant and well thought out. Here is a 20-minute clip from my interview where I talk about practice, high achievement, how to be less of a sales person and more of a leader, and other notions that hit us during the talk.

Enjoy.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2014-03-03 10:28:532014-10-03 14:25:19Are We Sales People or Are We Leaders? Caskey Interviewed

How’s Your Mental Fitness?

January 31, 2014/in General Tips/by Bill Caskey

FebLinkedinBanner
I ask that because we’ve been inundated in January with personal goals, resolutions, financial objectives…but where is the talk about the ONE THING that makes all of that possible: a fit mind?

We’ve decided to make February Mental Fitness month and we’d like you to take the Challenge.

Read and act on each one of our daily tips during the month. You can Follow our Company page to get access to each Challenge; Go here on LinkedIn: http://www.linkedin.com/company/943672

Naturally, we’d love you to share it with friends and offer up your comments.

Do this for one month, and let us know the result!

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LinkedIn Group Question and Answer

October 7, 2013/in General Tips/by Bill Caskey

The Advanced Selling Podcast with Bill Caskey and Bryan Neale

In today’s episode of the Advanced Selling Podcast Bill Caskey and Bryan Neale answer some questions sent in by members of the Advanced Selling Podcast LinkedIn Group. The two important questions answered were first off, “why are certain Challengers more likely to be the top sales people and are they the future of new business?” The other question is “do you need to have another reason to call your client or is it okay to just check in?”

Make sure to join the Advanced Selling Podcast Linkedin Group and post your questions today. We would love to hear from you.

Also mentioned in this podcast:

  • We’re mobile! Get the podcast app in the iTunes store. Search “Advanced Selling” for the free download. App listeners will get something a little extra each week.
  • Interested in what your fellow podcast listeners have to say? Join our LinkedIn group and find out.

Download This Podcast

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Hot Tip Thursday Episode #2 – Calendar End Dates

September 26, 2013/in General Tips/by Bill Caskey

Hot Tip Thursday Episode #1In the second episode of Hot Tip Thursday, Bryan Neale tells how to make your deals run smoother by using Calendar End Dates. Don’t miss this episode or the next, free of charge to all users.

 

 

Please Download the Advanced Selling Podcast App to continue receiving Hot Tip Thursday and other Exclusive content FREE of Charge. Available on iPhone and Android.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-09-26 10:24:572013-09-26 10:24:57Hot Tip Thursday Episode #2 – Calendar End Dates

Find Your Own Voice

September 23, 2013/in General Tips/by Bill Caskey

The Advanced Selling Podcast with Bill Caskey and Bryan NealeIn this podcast, Bill Caskey and Bryan Neale give their advice on finding your OWN voice in a sales situation. This is a very important step in improving in many different areas of your life. Follow Bill and Bryan’s steps in finding yourself and tapping into your own heart.

Also mentioned in this podcast:

  • Transcription service at Fiverr.com.
  • Listen to last week’s first episode of Hot Tip Thursday.
  • Download the Advanced Selling Podcast App.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-09-23 12:23:452013-09-23 12:23:45Find Your Own Voice

The Use of Checklists To Improve Your Sales Process

August 22, 2013/in General Tips/by Bill Caskey

I’ve loved checklists ever since I read Atul Gawande, The Checklist Manifesto. I’ve become interested in how checklists can help us become much more effective in selling.

Below is a handout I gave to our High Performance Sales Academy students a few weeks ago.

It outlines the kinds of questions you should ask and tactics you should employ as you’re pursuing an account.

As a frequent reader of this blog or listening to the Advanced Selling Podcast, I provide you this free of charge and consideration. Send it onto others in your company – especially your sales team.

Checklist Image

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-08-22 09:00:422013-08-22 09:00:42The Use of Checklists To Improve Your Sales Process

Addressing a Prior Post on Hiring Seasoned Vets

August 20, 2013/1 Comment/in General Tips/by Bill Caskey

I got a lot of response from a prior post you can find here on the danger of hiring seasoned vets.

As you can imagine, most of that email was from seasoned vets.

So I’m going to stand by my initial post yet deliver some caveats to that:

What Is the Track Record?

1. If a sales veteran has a track record of learning and adapting their skill set to the current reality, that’s beautiful.

In other words, the 55-year-old person who comes to the VP of sales for a job and you look at his LinkedIn profile and it is fully filled out with a video and a well-written bio – and has meaningful endorsements and they have joined groups that will help them grow their skills, awesome! Give him a shot.

Contributing Content To The Cause

2. Secondly, if the seasoned vet has her own blog she contributes to on a frequent basis and has a portfolio of some of her work on it along with links to her Facebook, Twitter and LinkedIn accounts, then you might have something. Sales vets who seize the power of the new technology are willing to adapt it for her use – get her on the phone. Give her a shot.

Did They Do Research?

Sales Bullseye

3. If you decide to interview a seasoned vet and they come to the interview having explored your website, full of questions about your market and model, and have a vibe that they take care of themselves both physically and emotionally, let ‘er rip!

On the other hand, if they use the standard wisecracks, are disheveled in their appearance and don’t bring paper with them to the interview, or ask no questions about your goals and your visions and your objectives and your problems, end the interview quickly. They’re not changing. They may tell you what you want to hear, but let your instincts guide you.

Once again, I am not against seasoned vets. I am against people who show up who haven’t learned a new thing in the last 10 years – and who expect to be successful in a job that requires all the skills they aren’t good at.

Politically incorrect? Of course it is. But it’s true.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-08-20 09:00:142013-08-20 09:00:14Addressing a Prior Post on Hiring Seasoned Vets
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