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How To Create a Lead Freebie (Part 2 of 4)

June 12, 2019/in Career Advice, Goal Setting, Lead Generation, Mindset, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

Almost every sales person or organization struggles with one statistic that I think is important, Closing Ratio. I also believe that the root of this issue stems from the very start of the sales process. 

So the dilemma is, how do I begin the sales process In a way that removes the pressure that a prospect might feel?

Well, on this episode of The Bill Caskey Podcast, I’ll tell you exactly how to create a Lead Freebie, which is a tool you can use to attract the right prospect.

Also, if you do this correctly, this can position you much better in the mind and heart of the prospect, and maybe even in your own mind!

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Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

 

https://billcaskey.com/wp-content/uploads/2019/06/LI-FB-BCPod-06-12.png 550 979 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-06-12 06:00:552019-06-11 20:03:15How To Create a Lead Freebie (Part 2 of 4)

Constructing Your Message To Generate Better Leads (Part 1 of 4)

June 5, 2019/in Career Advice, Goal Setting, Lead Generation, Mindset, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

I asked the question to my clients, “between getting enough traffic in your pipeline and converting that traffic into sales, what’s the bigger issue?” And, without question, it’s generating traffic.

This issue is Lead Generation and there’s a lot of work to do there. Too often sales professionals default back to the old method of prospecting in a new world. But, the old way is not scalable.

We’d been given a gift, the gift of digital technology. Are you taking advantage of that? If you’re like most salespeople, you’re probably not.

On this week’s Bill Caskey Podcast, I’ll give you an exact recipe you can use to start generating more and better leads right away!

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Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

 

https://billcaskey.com/wp-content/uploads/2019/06/BC-Pod-06-05-19.jpg 675 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-06-05 06:40:332019-06-11 19:59:45Constructing Your Message To Generate Better Leads (Part 1 of 4)

7 Elements of the Ideal Sales Process

May 20, 2019/in Career Advice, Goal Setting, Mindset, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

In this episode Bill explains the ideal process not from your perspective, but from the customer’s perspective. This is where most get it wrong.

It’s likely you’ve had a sales process work this exact way, the problem is in scaling it and replicating it so that it happens more frequently.

On this episode, Bill gives the 7 Elements of the Ideal Sales Process and how to start creating your own.

This is an intro to our YouTube LIVE on Thursday, May 23rd @12PM EST (www.billcaskey.com/YouTube). The topic is Building Your Pipeline.

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Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

 

https://billcaskey.com/wp-content/uploads/2019/05/BC-Pod-05-20-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-05-20 18:01:362019-05-20 18:01:367 Elements of the Ideal Sales Process

Episode #540: Are You Able To Scale Your Business and Are You Persuasive?

April 1, 2019/in Career Advice, Mindset, Personal, Personal Productivity, Podcasts, The Advanced Selling Podcast/by Bill Caskey

On this week’s episode of The Advanced Selling Podcast, Bill and Bryan address two pressing problems that sales organizations face. The first is how to scale the business and the second is whether the old elements of persuasion still work.

The guys go through some detail on each of these topics. One of the books mentioned is a book called Scale by Frank Bria.

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at listener@advancedsellingpodcast.com, and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

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Also mentioned in this podcast:

  • Download your free eBook, “Elements of a winning sales proposal: Create stunning proposals that close deals” by our friends at PandaDoc. Go to https://www.pandadoc.com/asp to get it now!
  • Also, be sure to get a free copy of Outreach’s book on Sales Engagement. Just go to https://www.outreach.io/asp and it’s all yours!

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at listener@advancedsellingpodcast.com, and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

https://billcaskey.com/wp-content/uploads/2018/05/ASP-16x9.png 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-04-01 05:33:142019-04-05 15:35:15Episode #540: Are You Able To Scale Your Business and Are You Persuasive?

Episode #539: Understanding the Process When Leads Get Generated

March 25, 2019/in Career Advice, Mindset, Personal, Personal Productivity, Podcasts, The Advanced Selling Podcast/by Bill Caskey

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a listener question from the mailbag from someone who wanted to know whether they should outsource their lead generation.

The guys talk about the three different types of lead generation, sales person directed, internally focused, or outside agency directed.

They also give some insight on how to look at these three areas of focus, depending upon where you are in your business.

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Also mentioned in this podcast:

  • Download your free eBook, “Elements of a winning sales proposal: Create stunning proposals that close deals” by our friends at PandaDoc. Go to https://www.pandadoc.com/asp to get it now!
  • Also, be sure to get a free copy of Outreach’s book on Sales Engagement. Just go to https://www.outreach.io/asp and it’s all yours!

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at listener@advancedsellingpodcast.com, and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

https://billcaskey.com/wp-content/uploads/2018/05/ASP-16x9.png 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-03-25 05:30:542019-04-05 15:24:38Episode #539: Understanding the Process When Leads Get Generated

High Intent Selling

March 11, 2019/in Expert Positioning, Goal Setting, Mindset, Personal, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

What if I told you it’s possible to eliminate fear, anxiety and worry from the sales process? Well, it is possible and I’ll tell you how on this episode of the Bill Caskey Podcast.

The answer is High Intent Selling Methodology. High Intent is all about what is in your heart when you are working with a prospect or client. Are you there to just sell them something or are you there to solve their pain? That is what makes all the difference.

If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/03-11-19-IntentSelling.mp3″ title=”High Intent Selling” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

https://billcaskey.com/wp-content/uploads/2019/03/BC-Pod-03-11-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-03-11 06:30:572019-03-10 16:46:07High Intent Selling

Getting Your Mojo Back

March 1, 2019/in Expert Positioning, Goal Setting, Mindset, Personal, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

Have you lost your mojo? Do you ever feel like your heart is not fully in to what you’re working on?

On this episode of The Bill Caskey Podcast, Bill shares an experience he had with a young leader who nailed it when asked about why people lose mojo (inspiration).
He also gives you two things you can do to get your mojo back. Get your fountain pen out for this one!

If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2019/03/BC-Pod-02-28-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-03-01 21:02:172019-03-01 21:02:17Getting Your Mojo Back

The Dangers of Attachment

February 21, 2019/in Mindset, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

On this episode of The Bill Caskey Podcast, Bill dives deep into the mindset shift of Detachment. Detachment is being emotionally neutral to the situation at hand. It doesn’t mean you don’t care, it means you’re not attached to any specific outcome.

Bill explains the danger of Attachment and the 5 Problems it creates for sales people. He also gives you some ways to combat attachment and become more detached from your outcomes.

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/02-21-19-Detachment.mp3″ title=”The Dangers of Attachment” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

https://billcaskey.com/wp-content/uploads/2019/02/BC-Pod-02-21-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-02-21 15:10:132019-02-21 15:11:17The Dangers of Attachment

Man or Mouse?

February 14, 2019/in Mindset, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

We are faced with choices everyday, some hard and some easy. In those hard choices we can either shrink or be brave.

On this week’s episode of the Bill Caskey Podcast, Bill talks about these moments that define us and make us a man or a mouse. Many times in these difficult moments we choose to hide and become the mouse. We know it when we do it, but choose the easier path.

On this episode Bill, shares some ways that you can be brave and be the man in these difficult decisions.

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/BC-Pod-02-14-19.mp3″ title=”Man or Mouse?” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

https://billcaskey.com/wp-content/uploads/2019/02/BC-Pod-02-14-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-02-14 15:20:282019-02-14 15:20:28Man or Mouse?
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