Episode #483: Start, Stop & Continue 2018

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The definition of Insanity is doing the same thing over and over again and expecting different results. A salesperson must constantly be evolving. The same actions will get you the same results.

As you look forward on 2018, you need to evaluate the things you need to Start Doing, Stop Doing and Continue Doing to accomplish your goals.

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale offer their opinion on some things to immediately stop doing and start doing. This technique is based on an old framework that’s still extremely valuable today.

Contact us at listener@advancedsellingpodcast.com. Send a clever question in and if we play it, we’ll send you a treat. Make sure you put your mailing address in your email.

Also mentioned in this podcast:

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Episode #475: Does Your Story Really Compel Anybody?

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On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to listener@advancedsellingpodcast.com and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

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Episode #474: Client wants to go out for a bid?

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In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?

As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:

Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

Also mentioned in this podcast:

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It’s Never Too Late To Reinvent Yourself

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My guest on this week’s episode of The 2X Podcast is International Sports Photography award-winner, Vincent Pugliese.

His new book is “Freelance to Freedom” – Master Your Money. Love Your Work. Control Your Time. A pretty big promise, right?

Vince will inspire you to re-think what you do and how you do it. And if you have a secret dream of how to enlarge your life, you might need to hear this. www.vincentpugliese.com

Also mentioned in this podcast:

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The 10 “MUST HAVE” Attributes of The Sales Pro – PART 2

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This is Part 2 of Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.

In this episode of the 2X Podcast, Bill reviews the final 5 attributes of a sales professional. You can grab your copy of this free download by going to BillCaskey.com/55download.

Also mentioned in this podcast:

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The 10 “MUST HAVE” Attributes of The Sales Pro – PART 1

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This document should be laminated and framed in your office! It is Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.

In this episode of the 2X Podcast, Bill will review the first 5 attributes and then next week he will review the last 5.

You can grab your copy of this free download by going to BillCaskey.com/55download.

Also mentioned in this podcast:

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Framework For Thinking

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You know that Bill’s favorite topics center around perspectives, points-of-views, and mindsets. These topics apply to EVERYTHING we do in business or in life.

How we think determines how we act – which determines our results.

In Bill’s coaching, he is always examining what’s “beneath the surface.” He’s taken lessons from his coaching practice and, in this episode, he reviews 5 points that will help you think differently about 2X-ing your business!

Also mentioned in this podcast:

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Episode #469: The Importance of Customer Experience

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What kind of customer experience do you give your brand new customers?

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale review the hazards of ignoring the customer experience. We all want more referrals and we all want to grow our current client business, but do we do all we can to make that experience with them such that they want to give us more referrals and more money?

Bill and Bryan give you six ideas that you can implement almost immediately, with little cost, that will help you rebuild or reconstruct your customer experience.

Also mentioned in this podcast:

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Episode #468: Practice, Practice, Practice

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In this week’s episode, Bill Caskey and Bryan Neale introduce you to some new ways to practice the craft of selling. They give you five insights that you can use to better hone your skills when you are preparing for a call or a presentation.

Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Also mentioned in this podcast:

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