4 Ways Podcasting Can Help Your Business

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Not a week goes by that Bill doesn’t have someone asking him about podcasting. So, on this week’s 2X Podcast, he decided to devote an episode to sharing his top 4 reasons you should have a podcast – and a couple of reasons you shouldn’t.

He gets into some beliefs that you will need to change about yourself – and the value you can expect when you create one. Plus he shares some ideas on the format you should consider as well as some gear tips.

Also mentioned in this podcast:

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Episode #490: Internal Corporate Drama on the Sales Team

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On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the CoVideo Mailbag to take a voice message from Kansas City. KC from KC’s question revolves around the issue of how to handle territories that don’t always lend themselves to clean delineation.

The guys have several ideas for how to avoid sales drama between salespeople, but they also give you some thoughts on how you can deal with territory alignment issues.

If you have a sales question you want answered on the podcast, email us a voice memo to listener@advancedsellingpodcast.com

Also mentioned in this podcast:

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I’ve Never Achieved Quota

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This week on the 2X Podcast, Bill gets a letter from a listener Matt who writes a poignant and honest email about his career. He’s been struggling with achieving a quota and feels a bit like a fraud at times.

Bill gives Matt 5 things to consider when struggling with such a topic.

If you have a question you’d like answered on the podcast, email me at bill@billcaskey.com

Also mentioned in this podcast:

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Episode #489: Don’t Be a Victim

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If you are in professional sales, it is doubtful that you consider yourself a victim, however, often we slip into a mode of victim thinking and we aren’t aware of it.

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale provide some thoughts on how to avoid the victim mentality.

When we have a victim mentality, we limit our ability to be creative and to be successful. Bill and Bryan give you some indicators that you might have slipped into that mode and what to do about it if you have.

If you have a sales question you want answered on the podcast, email us a voice memo to listener@advancedsellingpodcast.com.

Also mentioned in this podcast:

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Episode #488: Know When To Fold Em’

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In this week’s episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a question from listener David who asks about when to give up on a prospect.

As usual, Bill and Bryan go into what to do when you’re in that position but more importantly, they discuss ways to prevent yourself from getting into this position in the first place.

If you have a sales question you want answered on the podcast, email us a voice memo to listener@advancedsellingpodcast.com.

Also mentioned in this podcast:

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Episode #487: Research That Will Improve Your Results – Mike Schultz

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On this episode of the Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale play host to Mike Schultz of RAIN Group.

RAIN Group just released a Sales Research Study that polled a thousand different sellers and buyers to determine what the optimum behavior salespeople need to adopt for successful outcomes.

If you’re interested in data-driven selling then Mike has statistics that might just blow your mind. Grab a pencil and paper and take copious notes on this podcast episode!

Find out more about Mike and RAIN Group at https://www.rainsalestraining.com.

Also mentioned in this podcast:

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Episode #486: 7 Lessons on Personal Story

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In this episode of The Advanced Selling Podcast, Bill and Bryan discuss a client that they work with when it comes to building their personal story.

The fact is that personal story building is not easy and even though we have devoted several episodes to it over the past few years, we think it’s still important that we keep this in front of you.

The guys pick out seven observations that they made with their client and what you can learn about it.

Here are some other episodes on Your Personal Story:

#371: Master Your Messaging

#339: Better Stories = Better Selling with Bo Eason

Also mentioned in this podcast:

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Everything You Do is a Project

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This concept started with an interview Bill did with David Allen, author of Getting Things Done. In that interview, David suggested that any initiative you have that is MORE than 2 steps, should considered a PROJECT.

As we work with clients, this is how we suggest approaching goals, objectives, and aspirations and put them into a template that will help you accomplish them. And that’s what todays’ podcast is about – giving you a template to work from.

Also, there is a downloadable freebie with this episode. Simply to go billcaskey.com/68download and it will be there waiting for you.

Also mentioned in this podcast:

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Episode #485: Am I Cut Out for Sales or Not?

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On today’s episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale field two questions from the CoVideo Mailbag.

The first question centers around whether the listener is cut out for sales and the other focuses on what type of sales would be best.

If you’ve been in the profession over a year, it’s likely you’ve had that feeling at some point, am I cut out for this? It’s okay to have that feeling and Bryan and Bill talk you through how to deal with it.

Send your sales questions to listener@advancedsellingpodcast.com and make sure you include your physical address so that Bill and Bryan can send you a small gift.

Also mentioned in this podcast:

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