Is “The Secret” Really THE Secret?

Just finished The Secret DVD. Although the book left me a little cool, the DVD was quite good.

Here are my LIKES and DISLIKES and a recommendation. By the way, if you’ve been living in Bahrain the last month, The Secret is the Law of Attraction, which says you attract to things/situations that mirror your feelings and thoughts.

The Secret LIKES
*The production quality of the DVD was outstanding. Other than a few annoying things (like the announcer reading quotes from famous people that you could barely hear–he was whispering–you see, it was a secret), it was worth watching.

* The interviews the producer (Rhonda Byrne) had with other supporting authors (Bob Proctor and Henry Beckwith and others) were well done. Joe Vitale (Dr.) was good as well. (Is that Dick Vitale’s brother? Sure looks like him.)

* The last hour of the program was very good because it addressed the reasons the secret works, which I didn’t think the book addressed well.

The Secret DISLIKES
* I despise this idea that they started this program with the attraction of material things (necklaces, bikes, parking spaces). It seems they’re taking a big idea and dumbing it down for the consumer society.

* They should have told the truth that, sometimes, even though you might think about things, you can’t attract them to you. Because you aren’t mentally/physically or emotionally ready for them. Sometimes God actually stops things from coming into your life–they just aren’t right for you. In other words, what we might hope for might not be right for us.

* They never talked about the Reverse Organizing Mechanism of the mind. (Although they did talk about the vast power of the mind. ) This “organizing phenomena” kicks in when you put an idea (goal) out there. The Universe has a way of helping you recognize situations that will help you accomplish those goals. In a way, the mind “reverse organizes” all the things you need to see to accomplish that goal.

In the video, Jack Canfield had a perfect example when he said he wanted to sell 400,000 books at .25/ea. He was in a store one day and saw National Enquirer and thought that would be a good way to do it. In the next 30 days, he met a writer for the Enquirer which ultimately led him to the goal. Do you think he would have noticed the Enquirer in the store if he had not written the goal down? Probably not.

But they skipped that part of the phenomena.

Recommendation
Ok, so here’s where I think The Secret is good for sales professionals. A good selling strategy has to do with qualifying people who can buy what you have.  In order to execute a sales strategy, you have to have a good idea of what an Ideal Client looks like.

Your Assignment
In the next week, write down your definition of your Ideal Client. We did a podcast on that called The Ideal Client. Be very clear about what that client looks like–how much they buy per year, how they are to work with, how they treat you, what kinds of pains/problems they have which would make them perfect for your solution etc., Look at that list each morning.

And as you come across people you’re tempted to add to your sales funnel, stop and ask if they meet the attributes of the Ideal Client. What you’ll find is that your awareness will become much keener in how you see the market place and you’ll become more discerning about who you pursue.

Now, that’s the REAL Secret!