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Tag Archive for: content

Creating Your Joe Rogan Moment

May 27, 2020/in Career Advice, Communication Skills, Expert Positioning, Goal Setting, Lead Generation, Mindset, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, Social Media, The Bill Caskey Podcast/by Bill Caskey

Joe Rogan, host of the podcast The Joe Rogan Experience, recently signed an agreement with Spotify worth over 100M. But, you may ask, “why does that matter to me?”

On this episode, I’ll tell you why it’s so important to create content and build your personal brand. If you do, you might just create your own “Joe Rogan Moment.”

Through the end of June, I’m making a one-hour Coaching session available to my subscribers who want to create an Audience and Content Plan for their business. Go to https://resources.billcaskey.com/1-to-1-coaching to schedule a call now!

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Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind
https://billcaskey.com/wp-content/uploads/2020/05/BC-Pod-05-27-20.jpg 586 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2020-05-27 18:58:392020-05-27 18:58:39Creating Your Joe Rogan Moment

How Your Thinking Must Change

November 21, 2019/in Communication Skills, Expert Positioning, Personal, Podcasts, Prospecting-Business Development, Sales Process, Social Media, The Bill Caskey Podcast/by Bill Caskey

This is part 2 of Bill’s interview on The Slip Stream Marketing Podcast, slipstream-marketing.com/podcast. Bill discusses his belief that every sales person should have a thriving online presence. 

It’s so easy to get wrapped up in the day to day that we feel like marketing ourselves is a chore that we don’t have time for. Bill argues that we must change our thinking and make this a priority if we want to grow our business.

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Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind
https://billcaskey.com/wp-content/uploads/2019/11/BC-Pod-11-21-19.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-11-21 20:00:102019-11-21 20:00:10How Your Thinking Must Change

Man or Mouse?

February 14, 2019/in Mindset, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

We are faced with choices everyday, some hard and some easy. In those hard choices we can either shrink or be brave.

On this week’s episode of the Bill Caskey Podcast, Bill talks about these moments that define us and make us a man or a mouse. Many times in these difficult moments we choose to hide and become the mouse. We know it when we do it, but choose the easier path.

On this episode Bill, shares some ways that you can be brave and be the man in these difficult decisions.

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

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https://billcaskey.com/wp-content/uploads/2019/02/BC-Pod-02-14-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-02-14 15:20:282019-02-14 15:20:28Man or Mouse?

Creating Content That Generates Action

February 7, 2019/in Mindset, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, Social Media, The Bill Caskey Podcast/by Bill Caskey

Are you getting leads from your online content?

Most of the time the answer is no. Why is it so hard for most people to create content that generates market action?

On this week’s episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and why most people fail. He also gives some way to overcome those barriers.

Also mentioned in this podcast:

  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/BC-Pod-02-07-19.mp3″ title=”Creating Content That Generates Action” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

https://billcaskey.com/wp-content/uploads/2019/02/BC-Pod-02-07-19.jpg 390 800 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-02-07 06:00:042019-02-12 20:06:55Creating Content That Generates Action

The Extreme Value in Being Seen As A Thought Leader

June 7, 2017/in Career Advice, Expert Interview, Expert Positioning, Mindset, Podcasts, Social Media, The Bill Caskey Podcast/by Bill Caskey

In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market – and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com.

Also mentioned in this podcast:

  • Get access to The 2X Quick Start course FREE!
  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-06-17.mp3″ title=”The Extreme Value in Being Seen As A Thought Leader” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

https://billcaskey.com/wp-content/uploads/2017/06/2xP_MichaelPici.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2017-06-07 14:44:392017-06-07 14:45:26The Extreme Value in Being Seen As A Thought Leader

Episode #424: Owning Your Content Platform

October 31, 2016/1 Comment/in Communication Skills, Prospecting-Business Development, Sales Process, Social Media, The Advanced Selling Podcast/by Bill Caskey

advancedsellinpodcastgraphicbootHave you thought about what’s possible when you own your own platform?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale focus on helping you own the platform from which you tell your story.

Are you producing your own content?

Or are you holding yourself back from putting something out in a blog or on LinkedIn because you’re afraid of failure or looking stupid?

In this episode of The Advanced Selling Podcast, Bill and Bryan help you understand what you can do to own the platform you’re using and how to make it worth your efforts. If you’ve ever wanted to be in a position where people call you instead of you calling them, you won’t want to miss this episode.

Also mentioned in this podcast:

  • Download our App in the iTunes Store
  • Click here to join our LinkedIn Group
  • Check out our ALL IN Audio Program

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https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-10-31 06:00:582016-10-28 20:08:06Episode #424: Owning Your Content Platform

Episode #418: SEO for Salespeople – John Jantsch

September 19, 2016/in Expert Interview, Lead Generation, Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

John Jantsch

Are you intimidated by the idea of Search Engine Optimization (SEO)?

Are you looking for ways to make SEO more of a key part of your sales process?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with a longtime friend of the show, John Jantsch. John’s new book, SEO for Growth, is already helping make the principles of SEO accessible for everyone, not just the experts.  

Are you struggling with lead generation?

Do you wish your marketing team was sending you higher quality leads?

In this episode of The Advanced Selling Podcast, John shares tips you can use to become your own content marketer and gives you his hit list of where to begin when you think about writing your own content. You may find a few things about SEO that surprise you in today’s show too. It’s not as scary as you may think.

Also mentioned in this podcast:

  • Check out John Jantsch’s new book at https://seoforgrowth.com.
  • Join the Advanced Selling Podcast LinkedIn Group.
  • Download the Advanced Selling Podcast App.

[smart_track_player url=”http://traffic.libsyn.com/billcaskey01/16-09-19-418-JohnJantsch.mp3″ title=”Episode #418: SEO for Salespeople – John Jantsch” artist=”The Advanced Selling Podcast” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true”]

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-09-19 06:00:422016-09-26 20:04:08Episode #418: SEO for Salespeople – John Jantsch

Episode #401: Talking Economics Doesn’t Have To Be Scary

July 11, 2016/in Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

advancedsellinpodcastgraphicbootDo you have trouble talking about money with your prospects?

Does “budget” feel like a dirty word?

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale take on the tough topic of “Economics.”  Using a real scenario from one of Bill’s client sessions, they will walk you through steps to help make the money conversations less intimidating (for you and for your prospects).

Are you educating or persuading when you talk with a prospect?

Are you trying to convince yourself the sale is a good idea if it isn’t?

In this episode of The Advanced Selling Podcast, Bill and Bryan will help you manage your mindset and your mechanics when covering anything related to the economics of your deal.  If you’ve ever been uncomfortable talking about money in a sales call, you must listen to this episode.

Also mentioned in this podcast:

  • Download our App in the iTunes Store
  • Click here to join our LinkedIn Group
  • Check out our ALL IN Audio Program

[smart_track_player url=”http://traffic.libsyn.com/billcaskey01/16-07-11-401-Economics.mp3″ title=”Episode #401: Talking Economics Doesn’t Have To Be Scary” artist=”The Advanced Selling Podcast” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true”]

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-07-11 06:00:262016-07-08 19:53:28Episode #401: Talking Economics Doesn’t Have To Be Scary

Episode #398: Account Management Strategies

June 27, 2016/in Prospecting-Business Development, Sales Process, The Advanced Selling Podcast/by Bill Caskey

advancedsellinpodcastgraphicbootCan account management and the principle of detachment work together? The very nature of the word “retention” may make you feel like you can’t be detached from your clients.

In this episode, veteran sales trainers Bill Caskey and Bryan Neale dive into the world of account management to give you strategies to increase your success in managing accounts.

Do you walk the halls and get to know people in other departments?

Are you focused on just what you’re currently doing for them or are you looking for opportunities to spread the word about other services you offer?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you tips and techniques to use to boost your account management game. Whether you’re a full-time AM, part of a retention team or a salesperson looking to grow current accounts, you will find this episode full of ideas you can implement right away.

Also mentioned in this podcast:

  • Download our App in the iTunes Store
  • Click here to join our LinkedIn Group
  • Check out our ALL IN Audio Program

[smart_track_player url=”http://traffic.libsyn.com/billcaskey01/16-06-27-398-AccountManagement.mp3″ title=”Episode #398: Account Management Strategies” artist=”The Advanced Selling Podcast” social=”true” social_twitter=”true” social_facebook=”true” social_linkedin=”true” social_email=”true”]

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2016-06-27 06:00:562016-06-24 20:43:49Episode #398: Account Management Strategies
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