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The Economics of Building Your Business

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What’s your budget on obtaining new business? Do you know the lifetime value of your clients? What is your Customer Acquisition Cost?

If you don’t know the answers to these questions, it might be hurting your business. On this episode of The Bill Caskey Podcast, I’ll give you 3 keys to conquering the economics of building your business and how you can get clear on these topics.

Through the end of June, I’m making a one-hour Coaching session available to my subscribers who want to create an Audience and Content Plan for their business. Go to https://resources.billcaskey.com/1-to-1-coaching to schedule a call now!

Also mentioned in this podcast:

AudienceCoaching

Problems and Solutions In Talking Money With Prospects

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To say that the discussion of money is the most important part of the sales process might be an over-reach. BUT, the fact is that if you aren’t willing to embrace the conversation about money, then you will be at a disadvantage further into the sales cycle.

Why do so many people have so many qualms with talking money? Well, in this Whiteboard Wednesday, Bill Caskey deals with it head-on, discussing the problems, the causes and the solutions that await you. As with any roadblock in the sales cycle, it all begins with “the inner game.”