Tag Archive for: narrative

The Science of Selling with Stories with David Garfinkel

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We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

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Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

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Rewriting Your Money Narrative with Dr. Dan Pallesen

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In this thought-provoking episode, Bill sits down with Dr. Dan Pallesen, a renowned wealth manager and psychologist, to dive deep into the concept of money scripts.

Together, they explore the unconscious beliefs and behaviors that shape our financial lives, discussing the impact of early money messages and the powerful role they play in our wealth management and personal growth.

Dr. Pallesen shares valuable insights on identifying and overcoming money scripts, highlighting the importance of self-awareness and introspection in fostering a healthy relationship with money. To learn more about Dr. Dan and the work he does, go to https://www.drpallesen.com.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

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