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How To Create a Lead Freebie (Part 2 of 4)

Almost every sales person or organization struggles with one statistic that I think is important, Closing Ratio. I also believe that the root of this issue stems from the very start of the sales process. 

So the dilemma is, how do I begin the sales process In a way that removes the pressure that a prospect might feel?

Well, on this episode of The Bill Caskey Podcast, I’ll tell you exactly how to create a Lead Freebie, which is a tool you can use to attract the right prospect.

Also, if you do this correctly, this can position you much better in the mind and heart of the prospect, and maybe even in your own mind!

Also mentioned in this podcast:

 

Constructing Your Message To Generate Better Leads (Part 1 of 4)

I asked the question to my clients, “between getting enough traffic in your pipeline and converting that traffic into sales, what’s the bigger issue?” And, without question, it’s generating traffic.

This issue is Lead Generation and there’s a lot of work to do there. Too often sales professionals default back to the old method of prospecting in a new world. But, the old way is not scalable.

We’d been given a gift, the gift of digital technology. Are you taking advantage of that? If you’re like most salespeople, you’re probably not.

On this week’s Bill Caskey Podcast, I’ll give you an exact recipe you can use to start generating more and better leads right away!

Also mentioned in this podcast:

 

7 Elements of the Ideal Sales Process

In this episode Bill explains the ideal process not from your perspective, but from the customer’s perspective. This is where most get it wrong.

It’s likely you’ve had a sales process work this exact way, the problem is in scaling it and replicating it so that it happens more frequently.

On this episode, Bill gives the 7 Elements of the Ideal Sales Process and how to start creating your own.

This is an intro to our YouTube LIVE on Thursday, May 23rd @12PM EST (www.billcaskey.com/YouTube). The topic is Building Your Pipeline.

Also mentioned in this podcast:

 

Episode #540: Are You Able To Scale Your Business and Are You Persuasive?

On this week’s episode of The Advanced Selling Podcast, Bill and Bryan address two pressing problems that sales organizations face. The first is how to scale the business and the second is whether the old elements of persuasion still work.

The guys go through some detail on each of these topics. One of the books mentioned is a book called Scale by Frank Bria.

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at [email protected], and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

Also mentioned in this podcast:

  • Download your free eBook, “Elements of a winning sales proposal: Create stunning proposals that close deals” by our friends at PandaDoc. Go to https://www.pandadoc.com/asp to get it now!
  • Also, be sure to get a free copy of Outreach’s book on Sales Engagement. Just go to https://www.outreach.io/asp and it’s all yours!

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at [email protected], and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

Episode #539: Understanding the Process When Leads Get Generated

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a listener question from the mailbag from someone who wanted to know whether they should outsource their lead generation.

The guys talk about the three different types of lead generation, sales person directed, internally focused, or outside agency directed.

They also give some insight on how to look at these three areas of focus, depending upon where you are in your business.

Also mentioned in this podcast:

  • Download your free eBook, “Elements of a winning sales proposal: Create stunning proposals that close deals” by our friends at PandaDoc. Go to https://www.pandadoc.com/asp to get it now!
  • Also, be sure to get a free copy of Outreach’s book on Sales Engagement. Just go to https://www.outreach.io/asp and it’s all yours!

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at [email protected], and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

Episode #499: Are You Listening To Your Instincts?

In this episode of The Advanced Selling Podcast, sales experts Bill Caskey and Bryan Neale address a common observation that they have when they’re working with sales teams. There is a general lack of enthusiasm about following and listening to your instincts.

In every sales process there are issues that occur and if you are dialed into your gut reaction you will take a certain course. On the other hand, if you are blind to your instincts or you don’t trust them, you might be in for long selling cycles.

Bill and Bryan give you some tips on how to listen and how to react.

Also mentioned in this podcast:

Episode #498: How To Prospect When You Are Burned Out

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a question from a listener and client, who asks about issues inside her company that aren’t going well.

The listener explains that she constantly has to get involved in operational and account management issues, which gets her away from her true role, business development. She is also experiencing some burn out over this dilemma.

On this episode, Bill and Bryan give her some advice on all three areas and some takeaways you might be able to use in your business.

Also mentioned in this podcast:

Episode #496: Paradigm Blindness

On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale discuss a concept they experience far too often with their own clients, Paradigm Blindness.

We all have a certain way we do things and we become locked in to those ways. We become blind to change and don’t consider other ways to achieve greater success.

Bill and Bryan give you some tips on how to identify your own Paradigm Blindness and some ideas on how you might go about getting out of it.

Also mentioned in this podcast:

Dr. Rob Bell – Sports Psychologist (Part 2)

On this week’s episode of the 2X Podcast, I interview a special guest, Dr. Rob Bell, an Indianapolis Sports Psychologist. This is part 2 of a 2 part series with Rob.

On part 2 of the interview, Rob discusses competition on a team, why we care so damn much about what others think (and how deadly it is), and proposes we use our natural gifts more in mentoring others.

Rob is author of “NO ONE Gets There Alone” and the first person to follow him on twitter and mention The 2X Podcast will get a free copy of his book. Follow Rob at https://twitter.com/drrobbell

Also mentioned in this podcast: