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Tag Archive for: Sales Process

Fear Gets In The Way Of Intention

April 10, 2015/in Mindset, Personal Productivity/by Bill Caskey

Do you ever feel self-conscious during a call with a prospect? When that fear creeps in all your prior intentions go right out the window. If you are focused on yourself, you are focused on the wrong person. You are there to help them solve their burdens. When you are fearful, it keeps them from getting the solution they really need.

https://billcaskey.com/wp-content/uploads/2015/03/CoachingChangeLearning.jpg 1000 1000 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2015-04-10 14:02:172015-04-10 14:02:17Fear Gets In The Way Of Intention

The One Thing That Will Change Your Sales World

March 25, 2015/3 Comments/in Expert Positioning, Prospecting-Business Development/by Bill Caskey

Apologies to the person who created the “flower and the bee” concept but I think that epitomizes perfectly the problem with most sales processes today.

The-Flower-Does-Not

And do we ever have a problem.

The ‘flower and the bee’ phenomena goes like this: in nature the flower must pollinate itself. It sits there waiting for the bee (one of the many ways pollination happens) to pollinate it. The flower does not labor, nor does it stress about bees showing up. Bees, on the other hand, are scurrying about trying to find food, and pollinating the flower.

In business, sales people are typically the bees and the customer is the flower. Sales people scurry around the country looking for food.

Why does it have to be that way? Why shouldn’t the sales professional be sitting – allowing the prospect to show up for them? Why?

It’s because we don’t plan it out that way. (We actually might, secretly, like the scurrying about looking for plants -err prospects.)

We have bought into the flower/bee process so heavily in sales that we refuse to even admit that it’s all wrong. (We also do this when job searching…wrong again.) Read more

https://billcaskey.com/wp-content/uploads/2015/03/The-Flower-Does-Not.jpg 788 940 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2015-03-25 15:47:322015-03-26 13:35:33The One Thing That Will Change Your Sales World

Going All The Way

November 21, 2014/in Personal Productivity, Sales Process/by Bill Caskey

Are you Going All The Way With Your Sales Message?
Or, are you dancing at the margins? It’s time to get in the game with delivering your unique message!

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2014-11-21 16:24:472014-11-21 16:34:36Going All The Way

Old Model vs. New Model

November 14, 2014/in Personal Productivity, Sales Process/by Bill Caskey

Sometimes our success has less to do with our actions – and more to do with the model that we use to see our opportunities.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2014-11-14 20:56:482014-11-21 16:25:16Old Model vs. New Model

The 3 Conflicts

November 7, 2014/in Leadership, Sales Process/by Bill Caskey

It is said that great leaders are effective when they can remove all impediments to success. In your personal affairs, there are three conflicts that might be roadblocks to your ultimate success.

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2014-11-07 16:12:132014-11-21 16:25:23The 3 Conflicts

Mindset and Mechanics

October 31, 2014/in Leadership, Sales Process/by Bill Caskey

A client of mine, after a two day event, asked me to summarize all 16 hours into one page. I’ll do better than that. Here it is in two words.
 

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Your Buyer Is Motivated By The Simplest of Things

October 15, 2014/12 Comments/in Communication Skills, Sales Process/by Bill Caskey

My eyes glaze over when I read psychology texts about motivation. There is rational v. irrational. Intrinsic v. extrinsic. Natural v. organic. Throw in some “incentive theory” and you have a bowl of sh** soup. All very confusing (to my simple mind).

How To Make Selling Simple

Since most of us are in the business world where we are on a daily mission to share ideas, solutions and plans, it makes sense to go back to the simplest of elements that your audience is really motivated by: Pain & Pleasure.

As a sales trainer and leadership coach, my role in life is to bring clarity to people so they can excel at their careers. I have found this simple pair of words to be monumentally important. Read more

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2014-10-15 12:12:022014-10-15 14:27:47Your Buyer Is Motivated By The Simplest of Things

When Your World Must Change – The Picture Must Change.

May 31, 2013/1 Comment/in Sales Process/by Bill Caskey

Statistics suggest that 70% of us are visual in how we take in information. I prefer to think of it that we are all 70% visual. Social scientists would tell me that interpreting that initial number in the second way is wrong but, oh well.

The bottom line is that if we want to understand something at a deeper level, I believe we need to learn how to draw it out, graphically.

processI was in a conversation recently coaching a sales manager whose company had just been purchased by an outside firm. And the new sales model was very different than the old one. I asked him if he had ever explained the differences to his team. He said he had, and that it wasn’t taking root.

I then ask him if he’d ever drawn the old and new process out – side by side.

“Why would I do that when I’ve told them over and over and over?” Read more

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-05-31 10:36:312013-05-31 10:36:31When Your World Must Change – The Picture Must Change.

The Pivotal Concept That Governs All Sales Actions

March 4, 2013/1 Comment/in Mindset/by Bill Caskey

Of all the concepts that we teach in our sales development firm, this has had the highest impact on people’s results and confidence.

We start sales training classes with a very simple question: “What is the intent of a salesperson?” Almost everyone misses it. They say:

  • “It’s to sell.”
  • “It’s to get the deal.”
  • “It’s to be credible.”
  • “It’s to make money.”
  • “It’s to make quota.”

Our next response leaves them gasping for air…

Your intent is no longer to go out and get deals. Your intent should be to help the prospect identify, reveal and fix his/her problem, even if he/she decides not to use you to get it fixed. Read more

https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png 0 0 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2013-03-04 22:03:052013-03-04 22:03:05The Pivotal Concept That Governs All Sales Actions
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