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How to Leverage Your Way to Higher Income

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In this episode, Bill Caskey shares his “leverage ladder” concept to help sales professionals exponentially grow their income without linearly increasing their workload.

He explains the four levels of leverage – from analog grinding with no leverage up to having your own platform and audience.

Whether you’re making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill’s strategic advice for salespeople and business owners looking to scale their earnings in 2024.

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Charting a New Course for Your Life and Career with Traci Schubert Barrett

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In this episode, Bill sits down with Traci Schubert Barrett, author of the book “What If There’s More?”. They discuss her career journey from working in cable TV to becoming an executive coach and advisor.

Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into the difficult but important question “What do you want?” and shares processes for discovering your priorities, gifts and talents.

Traci advocates for giving yourself the gift of quiet time for creative visioning about your future direction. Whether you’re feeling restless, searching for more meaning, or just striving to stay on purpose, this conversation offers thought-provoking guidance.

To learn more about Traci and get a copy of her book, go to https://www.tracischubertbarrett.com/

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The Path to Prosperity: A 4-Step Map for Growing Your Income

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In this episode, Bill shares his  4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity.

The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform and brand.

Bill explains what actions are required at each level and estimates that over 90% of people get stuck at the bottom analog rung.

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Attitudes for the Accidental Salesperson

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In this episode, Bill offers tips for developing the sales skills and attitudes of non-salespeople – or “accidental salespeople” – at your company.

He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide.

With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

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How to Improve Your Company’s Profitability, Quickly – Part #5

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Join Bill Caskey in the final episode of the five-part series on the Big Profit Amplifiers.

As a CEO, founder, or CFO concerned about profit margins, learn how to leverage your sales department and team to improve profitability. Bill shares valuable insights accumulated over his 30-year career, focusing on instilling a premium mindset in your salespeople, creating a success path for sellers, and effectively proclaiming your offer to the market.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

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Big Profit Amplifiers – Part #4: New Client Acquisition

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Continuing his “Big Profit Amplifier” series, Bill shares three more powerful strategies to boost profitability in your business.

He emphasizes the importance of conducting rigorous assessments for high-value, complex solutions. He also introduces the concept of expanding by penetrating existing clients. Rather than solely focusing on acquiring new customers, he encourages businesses to tap into the untapped potential within their current client base.

Finally, Bill stresses the need for a customer acquisition system. Relying on sporadic cold calls or an empty pipeline is inefficient.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

 

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Big Profit Amplifiers – Part #3: Stop Selling

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In this episode, Bill continues his series, “Big Profit Amplifiers.” He shares three more powerful strategies to increase profitability in your company.

Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message.

Implement these strategies to amplify profit and achieve greater success. Tune in now for valuable insights from Bill Caskey.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

 

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Big Profit Amplifiers – Part #2: Strategies to Expand Profitability

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In this episode of The Bill Caskey Podcast, Bill shares three more powerful strategies that CEOs, presidents, and VPs of sales can implement to enhance profitability.

Continuing the “Big Profit Amplifiers” series, Bill emphasizes the importance of shifting from thinking about prospects to building an audience. He explains how understanding your audience’s needs, struggles, and circumstances can help expand your base of potential customers and generate new opportunities.

Join Bill as he shares these cost-effective and impactful strategies to amplify your profits and achieve greater success.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

 

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Big Profit Amplifiers – Part #1: Boosting Revenue and Profitability

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In this episode of The Bill Caskey Podcast, Bill introduces a brand new series focused on maximizing sales revenue and profitability for CEOs, VPs of Sales, and leaders in higher-level positions. These “Big Profit Amplifiers” will revolutionize your sales process and help you achieve remarkable results.

Throughout the series, Bill will share 15 powerful strategies designed to boost revenue generation and increase your closing percentage. These proven techniques will not only enhance your sales team’s effectiveness but also provide you with more time to invest in other aspects of your business.

Subscribe now and get ready for an incredible journey of growth and transformation!

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!