Tag Archive for: strategy

How Are Your Relationships?

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Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons’s book at http://a.co/6bu8rHn

Also mentioned in this podcast:

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Is it a Strategy or a Tactic?

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If I had a dollar for everytime that topic came up – Strategy or Tactic -I’d be a rich man.

In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.

Nothing happens in sales until you have a tactic that is delivered properly.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_08.29.17.mp3″ title=”Is it a Strategy or a Tactic?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

What Buyer Criteria Should You Know About?

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Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.)

In this episode of The 2X Podcast, Bill Caskey takes this and modernizes it a bit to help you see the criteria you are being judged on. That might be nice to know, huh? There are four parts to it.

Suggestion: Have your notebook and pencil out so you can get full value of this episode.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_07-12-17.mp3″ title=”What Buyer Criteria Should You Know About?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

The Prerequisites For 2X Growth

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On this episode of The 2X Podcast, Bill addresses a very common mistake that most salespeople make when they decide to try and drastically improve their results, they JUMP.

They jump to making more calls, working more hours and desperately making more connections on LinkedIn. Those are all great things, but if you don’t do the prerequisites first, you’ll never get to where you want to be.

Bill gives you 6 prerequisites you can start on today, before you begin your journey to 2X!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06.27.17.mp3″ title=”The Prerequisites For 2X Growth” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

The Importance Of Your Sales Funnel

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In this episode of The 2X Podcast, Bill channels his inner marketing voice and shares what every sales pro needs to know about building a SALES FUNNEL.

Every service/product you represent NEEDS a funnel. And Bill talks about how to start building your’s today.

He also shares some ideas on The Customer Journey.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-13-17.mp3″ title=”The Importance Of Your Sales Funnel” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

The Extreme Value in Being Seen As A Thought Leader

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In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market – and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-06-17.mp3″ title=”The Extreme Value in Being Seen As A Thought Leader” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

When Things Get Tough

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What do you do when things get tough?

We all go through difficult times, but sometimes, those periods of woe are quite serious.

In sales, you may lose a big deal that you counted on. In leadership, one of your top execs might have just resigned. In the financial game, the big deal you banked on went belly-up.

In this episode, Bill reviews some ideas on how to get out of the doldrums if you find yourself in them.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_05.16.17.mp3″ title=”When Things Get Tough” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

How To Close The Sale

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I say this a lot, not a big fan of the idea of “closing” a sale. But it’s the vernacular that we’re all used to. I like the idea of “decision making” instead of closing.

Recently, on a Facebook Live event, I took questions from listeners on their issues with closing sales.

We had 7 questions that were all very well stated. Here is a chance for you to hear them.

[callout]The 2X Quick Start course in now Live! Join the course now and get your first video today![/callout]

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_05.02.17.mp3″ title=”How To Close The Sale” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

How Do Buyers Make Decisions?

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Lots of energy goes into ‘getting people to make decisions’ in the right way (for us) of course. But how much time have you spent thinking about the factors that go into a person’s decision making process? Likely not much.

In this episode, Bill lays out 5 factors that you should consider as you go about the business of changing someone’s opinion.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_04.25.17.mp3″ title=”How Do Buyers Make Decisions?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]