The Use of Checklists To Improve Your Sales Process

I’ve loved checklists ever since I read Atul Gawande, The Checklist Manifesto. I’ve become interested in how checklists can help us become much more effective in selling.

Below is a handout I gave to our High Performance Sales Academy students a few weeks ago.

It outlines the kinds of questions you should ask and tactics you should employ as you’re pursuing an account.

As a frequent reader of this blog or listening to the Advanced Selling Podcast, I provide you this free of charge and consideration. Send it onto others in your company – especially your sales team.