What Percentage Of Your Team Is Truly Committed?

In the lead up to the launch of The Sales Leadership Academy, I have the luxury of interviewing experts in the field of motivation, most specifically, “sales team motivation.”

DrJoeFolkman

As in, “What role does the leader play in the inspiration and motivation of their teams?”

It’s really easy to say (and I’ve said it, too), “Well, it’s not up to anyone to motivate the producer. They have to come to the table with their own motivation.”

That may be true. But does that mean you play no role at all in that? Of course not.

Dr. Folkman’s Take on Inspiring from a Leadership Position:

I had the privilege of speaking with an author, Dr. Joe Folkman. He’s written several books, most notably, The Inspiring Leader. In it, he reveals multiple studies of leaders and what makes them inspirational.

I sat down with Joe this week and I thought you’d be interested in a specific audio clip from that interview. In this clip, he addresses the idea of “commitment” and how you, yes YOU, have a role in creating commitment on your team.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

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One Hour of Goal Setting

20 Hours of Goal Planning

As part of my sales training for my clients, we hold monthly telephone calls with small groups of sales people. On those calls, we talk about deals they struggle with, opportunities they see and tactics on how to land those prospects.

On a recent call, I was asked about goal setting. Specifically, “How much time should we spend in goal setting activities?”

GoalVSwish

My answer surprised them. I suggested that for every hour they spend setting goals, they should spend 20 hours planning them out. 20 hours!!!??!

The idea with “goal planning” is to give yourself a roadmap of EXACTLY how you will accomplish the goal.

Doubling Your Business

Let’s say you have a goal to double your business in the next year. Pretty awesome goal I’d say! But before you hit the streets to accomplish it, write it out on a piece of paper, place it in front of you and set aside 4 hours for Goal Planning.

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“Episode #303: Perception in Sales Role”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
July 27, 2015

advancedsellinpodcastgraphicbootHow do prospects see you in your sales role? Is it possible to change how you are perceived? In this episode of the Advanced Selling Podcast, Bill and Bryan share philosophies and exercises you can implement today to strengthen how you are seen or change your perception with prospects. By looking internally at your mindset and seeking out others for feedback, you’ll be able to begin to shape your perception. Veteran Sales trainers Bill Caskey and Bryan Neale give practical approaches like practicing your language and auditing your behaviors to help shape how others see you. Whether you are just settling into a new role or are a veteran, there’s always an opportunity to influence how you are perceived by prospects.

Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

“Episode #302: Intent in Sales”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
July 23, 2015

advancedsellinpodcastgraphicbootCan intent make or break a sale? Intent is the final piece of the Advanced Selling Podcast Inner Game Trinity. Veteran Sales trainers Bill Caskey and Bryan Neale share stories of how they came to embrace intent. They’ll talk about being taught from an early age to focus on the wrong things, which translates into the wrong approach for sales. In this episode of the Advanced Selling Podcast, Bill and Bryan will give you a new way to think about your role in the sales process and how the right intent will improve your sales process significantly.

“Episode #301: Detachment in Sales”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
July 20, 2015

advancedsellinpodcastgraphicbootAre you too attached to your sales opportunities? Attachment can wreck your sales process. Detachment is another critical element of the Advanced Selling Podcast Inner Game. In this episode, Bill and Bryan will help you identify if you are too attached. They will offer philosophies to help you be more detached from outcomes. Most importantly, they will illustrate the impact detachment can have when you interact with prospects. Veteran Sales trainers Bill Caskey and Bryan Neale will show you how detachment can take your sales game to the next level.

“Episode #300: Abundance in Sales”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
July 16, 2015

advancedsellinpodcastgraphicbootDo you have an abundance or scarcity mindset? Abundance is one of the core pieces of the Advanced Selling Podcast Inner Game. Veteran Sales trainers Bill Caskey and Bryan Neale will take a deep-dive and walk through their own definition of abundance. They’ll share their personal experiences in observing and overcoming a scarcity mindset. In this episode of the Advanced Selling Podcast, Bill and Bryan will give you the takeaways you need to start approaching your life and your profession from a place of abundance.

Selling Isn’t Meant To Be A Struggle

51pCTMwjjLL._SX355_BO1,204,203,200_One of my favorite books of all time was a 60-pager written by Stuart Wilde called, “Life Was Never Meant to be a Struggle.”

In this book, he addresses how life demands effort, but not struggle. As he defines it, “struggle is effort, laced with negative emotion.”

In sales, we struggle a lot, don’t we? Struggle to get an appointment. Struggle to get to the right person. Struggle to position our product in the best possible light. Struggle to close the sale.

But, should we feel ‘struggle?’ I don’t think so.

Life-Not-Struggle

In markets that are abundant, you should be on the lookout for “ideal fit” between your customer’s pain and aspirations, and your solution. If there is no ideal fit, then you must move on.

Traditionalists among you will say, “No, Bill, you must be persistent and press hard to make the sale.”

Really? Is that really what you think? Sounds like struggle to me.

Instead….

1. Be clear about the value you bring. How can you determine an “ideal fit” if you aren’t quite sure of the value you bring and what problems it will solve for the customer? Bullet-list the elements of your value so you can become clearer about it.

Another bulleted list you should make is the characterization of your ideal client. Do they have money? Are they interested in growth? Do they look outside for help? Do they respect your ideas?

These two lists should be the filters that you shoot prospects through to see if you should spend one more minute with them.

2. Align behavior with purpose.  If you struggle in a component of the sales process, say lead generation, then you aren’t looking at it correctly. I had a mentor who said, “If you’re feeling pressure, you’re doing something wrong.” This is why I say, “align with purpose.” This means to state what your purpose is in your profession.

If it’s to make a lot of money for yourself, then you aren’t operating from a place of High Intent. Every thing that happens to you in the sales process will be seen as a threat to your core purpose.

But if your purpose is to be a hero to your target audience…or to serve them exquisitely…or to solve the biggest problems they have, then you are “on purpose” and in sync with what they want. You both want the same ting.

And when you are on purpose, prospecting behavior will never be a struggle. 

3. Take the pressure off early. Tell the customer upfront that it’s OK if this is not a fit. Why would you have any other point of view than that? If it’s not a fit in his/her eyes, are you going to continue to hang around? No, of course not.

But by saying it…out loud…you separate yourself from the hundreds of amateurs who have come before you.

When you apply pressure, you are not in-disposable. Your are DISPOSABLE.And if you are disposable (or feel like you are), you will struggle in the profession.

Let me know how you do at implementing these three simple ideas!

“Episode #299: Sales Process Management”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
July 13, 2015

advancedsellinpodcastgraphicbootSalespeople tend to focus most of their attention on closing the sale, but hardly ever celebrate the sales process itself. What happens when we go right to the close? We vault. In skipping critical pieces of the sales process you jeopardize the sale. Veteran Sales trainers Bill Caskey and Bryan Neale share the reasons why salespeople vault and ideas for enhancing your own sales process. Being too attached to the sale or receiving mixed messages from your manager can have a big impact on your success. In this episode of the Advanced Selling Podcast, Bill and Bryan will equip you with the ideas and approaches you need to win through every step of the sale.