“Episode #312: Projecting: Are You Deciding On Behalf Of Your Buyer?”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
August 27, 2015

advancedsellinpodcastgraphicbootWhat questions do sales people answer for their buyers before they even ask them? Veteran sales trainers Bill Caskey and Bryan Neale share the challenges that come from seeing the world through your own eyes and not through the eyes of your buyer. They discuss strategies to help you avoid common pitfalls— projecting, justifying and deciding for your buyer without truly allowing them to tell you. In this episode of The Advanced Selling Podcast, Bill and Bryan will help you think about how to put yourself in the buyer’s shoes and how to collaborate with them to decide what’s most valuable. They will walk you through a few ways to do a self-inventory to ensure you’re not projecting on behalf of your buyer without even knowing it.

Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Working Under Load. The Secret To Your Success.

Charles Poliquin is a weight-lifting coach. He’s the guy your trainer looks to for advice on proper technique, cadences and exercises. He was on Tim Ferriss’s podcast (Click Here To Listen) last week and he said something I thought was fascinating. Simple, but fascinating.

IncreaseStrength-UnderLoad

He said if you really want to increase your strength, you must spend more time “under load.”

In his world, under load means to stress the muscle throughout the entire weight bearing exercise. In other words, do the reps slow, stopping at the top and bottom for a few seconds. So instead of doing 20 curls in 35 seconds, you do 20 in 2 minutes.

More time under load = more strength.

In our world, “under load” leads to strength as well.

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Becoming Your Best By Avoiding The Misses

I am blessed to be able to interview top-notched authors and experts in the area of leadership as we launch The Sales Leadership Academy.

Steve Shallenberger

I spoke to a veteran of leadership coaching, Steve Shallenberger, last week. Steve has worked with Fortune 100 companies for the last 30 years and has a great pulse on the mistakes he sees leaders make. He’s also author of “Becoming Your Best.”

One of those has to do with “Vision.” The lesson is that just because your company has no declared vision, doesn’t mean you shouldn’t.

But the fact is that if you have a division…a team…a group…you MUST have a compelling, inspiring vision for your them or they’ll wander around with little focus, and little inspiration.

Here is an excerpt from a longer interview I did with Steve where he shared his thoughts.

Enjoy!

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

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Are You Using An Ancient Leadership Method?

How tedious has it been in the last 20 years to try to keep up with all of the leadership theories and maxims put forth by experts? Leaves us all kind of confused, doesn’t it?

Alan Cutler

Alan Cutler has done an excellent job of sifting through all of the theories and get to what works. In this interview excerpt, I ask Alan some of those questions about the psychology of leadership, a topic on which he has written, “The Psychology of Leadership.(Click Here To Learn More)

Enjoy the interview with Alan. Let me know your thoughts.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

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What Percentage Of Your Team Is Truly Committed?

In the lead up to the launch of The Sales Leadership Academy, I have the luxury of interviewing experts in the field of motivation, most specifically, “sales team motivation.”

DrJoeFolkman

As in, “What role does the leader play in the inspiration and motivation of their teams?”

It’s really easy to say (and I’ve said it, too), “Well, it’s not up to anyone to motivate the producer. They have to come to the table with their own motivation.”

That may be true. But does that mean you play no role at all in that? Of course not.

Dr. Folkman’s Take on Inspiring from a Leadership Position:

I had the privilege of speaking with an author, Dr. Joe Folkman. He’s written several books, most notably, The Inspiring Leader. In it, he reveals multiple studies of leaders and what makes them inspirational.

I sat down with Joe this week and I thought you’d be interested in a specific audio clip from that interview. In this clip, he addresses the idea of “commitment” and how you, yes YOU, have a role in creating commitment on your team.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore