“Episode #297: Surviving A Sales Scolding”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
June 29, 2015

advancedsellinpodcastgraphicbootAs a salesperson, how do you survive a sales scolding? It comes with the territory and can be delivered by sales managers, operations, marketing, even the CEO. The worst kind of scolding is one coming from a customer or prospect. Veteran Sales trainers Bill Caskey and Bryan Neale share the emotions around being scolded and the process for resolving the matter quickly. In this episode of the Advanced Selling Podcast, Bill and Bryan walk through a specific scolding incident and discuss how to turn a very public and unpleasant experience into a positive one. You’ll understand how to recognize your own mindset when something like this happens. Most importantly, you’ll see how you can effectively address the issue and move on.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

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Sales Methodology? Sales Process? Sales Philosophy!

Lots has been written, some tediously so, about Sales Process and Sales Methodology.  It will make your eyes glaze over. So in this article, I want to clarify what each of these are (in my opinion) and also share a third, more important area of growth for sales driven companies: Sales Philosophy.

SALES-PHILOSOPHY

Just for clarity, here are my definitions:

Sales Process

It’s the sequence of events that characterize how a customer makes his/her way through from Awareness to Comprehension to Conviction to Action. It is usually discussed in a step-by-step way.

An example: 1) Entry Point, which is how a sales person begins discussion with a prospect. 2) Needs Assessment, where the sales person asks a series of questions about the customer’s state or circumstance. 3) Education, where the sales person educates the customer as to how similar companies are solving their problem. 4) Alternatives, where the sales person brings a set of alternatives on how he/she might solve the presenting problem. 5) Decision, where the customer makes a decision on moving forward.

Obviously, these will vary a lot depending upon your structure, culture and goals.

Sales Methodology

This is more of an over-arching template, usually branded like Rackham’s SpinSelling, Konrath’s SNAP Selling or Miller-Heiman’s Conceptual Selling. It’s typically the “skill set” portion of selling. How to ask questions, how to position your product in the eyes of the customer, how to frame the value. “How To” is the meme of methodology.

Sales Philosophy

A totally missed and misunderstood element. This deals with the mentality of the seller. How one thinks about one’s self, one’s value, one’s expertise, one’s process, one’s customers, one’s follow up, one’s role in the sales process…etc,

My belief, after 26 years of training teams and coaching people is that a sound philosophy trumps process and methodology every time.

Why?

Continue Reading »

“Episode #296: Important Sales Statments”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
June 22, 2015

advancedsellinpodcastgraphicbootIn sales there’s always an emphasis on asking the right questions. Is there anything else you absolutely must do with a prospect? Yes! It’s important to include key sales statements about your business as well. In this episode of the Advanced Selling Podcast, Bill and Bryan provide multiple ideas for the best statements you can make when sitting down with a prospect. This isn’t about sharing features and benefits, it’s about painting a picture of what you stand for, your ideal client and the processes you follow. Veteran Sales trainers Bill Caskey and Bryan Neale will provide you with the framework to craft powerful statements to help you win with your prospects.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Also mentioned in this podcast:

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“Episode #295: Introducing New Products”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
June 15, 2015

advancedsellinpodcastgraphicbootYour company has a brand new product or service. You’re really excited to share it with clients. How do you avoid the hard pitch and effectively introduce it? In this episode of the Advanced Selling Podcast, Bill and Bryan will share a few ideas to help jumpstart the conversation. Your approach can be as simple as having the right intent and sharing your thinking with your prospect. Veteran Sales trainers Bill Caskey and Bryan Neale identify unconventional ways to engage at the right level and embrace the reality that not everyone is going to buy.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Also mentioned in this podcast:

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“Episode #294: Sales Knowledge”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
June 8, 2015

advancedsellinpodcastgraphicbootHow do you effectively manage your sales knowledge? It may seem unimportant compared to other aspects of your process. Have you ever been in a sales meeting where someone hammers you with features and benefits? How about the person who gives you a complete oral history of their company? Veteran Sales trainers Bill Caskey and Bryan Neale share their philosophies to manage what you know, so you can be effective with your prospects. You’ll learn how to deliver your message, demonstrate the right type of knowledge and create space to allow productive sales conversations to happen. In this episode of the Advanced Selling Podcast, Bill and Bryan will help you understand why knowing less, not more can be an extremely powerful tool.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Also mentioned in this podcast:

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Are you trading statements or making conversations?

The other night I was at a dinner party with a handful of people and noticed an interesting dynamic. There was one gentleman there who was dominating the discussion. He would never ask anybody else a question – but would always have comments and opinions on what others said.

Conversation

As I’ve said before these kinds of people are what I call “reporters.” They aren’t really curious about what you think or what’s going on in your life or what your goals are. They are only wanting to comment on the world. They report to us.

What I noticed is that after 30 minutes, everyone else stopped making true conversation at the table. This was a group of business executives who typically ask each other questions and are curious about how to do things better.

But this one person had so poisoned the well that everyone at the table was doing nothing but reporting, bragging, and one-upsmanship.

I’ve also seen this happen in one-to-one discussions I’ve had with people where others really aren’t curious about knowing who you are and what you’re up to They are more focused on their own pains, strife and suffering – and want to make sure you know all about it.

That is not a conversation. 

When you get into dialogue with these people you realize quickly that your thoughts don’t matter. That your goals don’t matter. In a way, your life doesn’t matter. What matters to them is that they’re getting their point across.

These people suck your energy. Unless they’re family members, they aren’t worth being around.  If I want to be at my best, I need to surround myself with people who inspire me to be at my best – and who I inspire to be at theirs.

So the next time you’re having a “conversation” with someone, test to see if it’s really a conversation or if you’re just trading statements with them. Seek out those people who you can have intelligent two-way dialogue with. If you find yourself asking all the questions about them and they’re asking nothing about you, run quickly.

“Episode #293: Sales Competence”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
June 1, 2015

advancedsellinpodcastgraphicbootWhat does it mean to be competent in sales? It’s not just about knowing your industry well or loving the business. In this episode of the Advanced Selling Podcast, Bill and Bryan talk about what it means to be truly competent when it comes to selling. There’s value in understanding your customer’s challenges, being a “people expert” and taking the sales process to a higher level. Veteran Sales trainers Bill Caskey and Bryan Neale provide the skills, approaches and knowledge required to become a truly competent salesperson.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Also mentioned in this podcast:

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“Episode #292: Sales Detachment”
by Bill Caskey and Bryan Neale

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The Advanced Selling Podcast
May 25, 2015

advancedsellinpodcastgraphicbootOver the years, we’ve shared a lot about the idea of detachment. We’re also frequently asked about the difference between detachment and disengagement. Veteran Sales trainers Bill Caskey and Bryan Neale will share the importance of this distinction. If you practice a healthy sense of detachment, you and your prospects will both feel the difference in your interactions. In this episode of the Advanced Selling Podcast, Bill and Bryan will highlight the differences between the two, provide insights into how to shift your thinking and separate internal feelings from external approaches.

Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.

Also mentioned in this podcast:

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