2xP Ep54

Framework For Thinking

You know that Bill's favorite topics center around perspectives,…
2xP Ep53

How To Create Superfans So You Get More Referrals

Purdeep Sangha is my guest on this week's 2X Podcast episode. He's…
2xP Ep52

The Elements of a World Class Leader

In this episode of the 2X podcast, Bill Caskey reviews the…
Dr.Brookh

How Are Your Relationships?

Dr. Brookh Lyons, author of "The Envelope System," joins…
2xP Ep50

Are You Sure Your Message Is On Target?

Without trying to be overly dramatic, that's my question…
2xP Ep49

Is it a Strategy or a Tactic?

If I had a dollar for everytime that topic came up - Strategy…
2xP 08.22.17

Finding The Compelling Reason For Change

We so love to get to the features and benefits of what we…
2xP 08 08 17

What’s The Big Idea?

The process of creating and documenting ideas is elusive,…
2xP 07.25.17 1

What’s The Evidence You’re Successful?

People love "evidence" don't they? And we should all love…
2xP Ep45

What Buyer Criteria Should You Know About?

Aristotle first came up with the concept of Modes of Persuasion…
2xP 06 27 17

The Prerequisites For 2X Growth

On this episode of The 2X Podcast, Bill addresses a very…
2xP Ep43

The Importance Of Your Sales Funnel

In this episode of The 2X Podcast, Bill channels his inner…
2xP MichaelPici

The Extreme Value in Being Seen As A Thought Leader

In this episode of The 2X Podcast, Michael Pici, Director…
2xP Ep41

When Things Get Tough

What do you do when things get tough? We all go through…
2xP Ep40

How To Close The Sale

I say this a lot, not a big fan of the idea of "closing"…
2xP Ep39

How Do Buyers Make Decisions?

Lots of energy goes into ‘getting people to make decisions'…
2xP Ep38

Using Inside Out Marketing

You might have heard of this concept before. While it's nothing…
2xP 04.11.17

A New Strategy For Lead Generation

Everyone wants more leads, don't they? Well, in this episode,…
2xP Ep36

Stop Being a Sleazy Salesperson

I know...no one thinks of themselves this way, do we? Unfortunately,…
Ep35

Taking Action on Selling a Premium Product – Part 3

This is part 3 of our 3-part series on "Selling a Premium…
2xP Ep34

How Do I Best Communicate My Premium Value When I Face Headwinds?

OK, so you don’t like my headline, huh? Well, I did it…
2xP Ep33

How To Sell a Premium Product – Part 2

This is part 2 of a 3 part series. In today's episode…
2xPodcast 31

How To Sell A Premium Product – Part 1

The second part of this is ..."In a Commodity World." Every…
2xP Ep31

How To Call At The Right Level

Calling at the right level is one of the biggest failures…
2xP Ep30

Your Assets Aren’t Being Leveraged

Sorry to be so lame with the title but after 25 years of…