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Episode #389: Premium Pricing Revisited

Standing out in a commoditized sales environment is tough. In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale explore the world of landscapers and the B2C marketplace. How do you sell a premium priced product, service or experience when everyone around you is selling for less? Are you creating a vision for your customer or […]

Episode #386: Is Enthusiasm Contagious? Or Dangerous?

Do you believe that enthusiasm is really contagious? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale address the age-old attribute of enthusiasm. Bill relates a story of observing a struggling sales person trying to get one of his clients’ sales teams fired up to sell more stuff. It didn’t go well. Not because he wasn’t […]

Episode #385: New listener? Start here.

Are you curious how The Advanced Selling Podcast came into existence? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale get personal.  They share how they began their careers in sales and how the podcast got its start. Whether you’re a longtime listener or new to the Advanced Selling Podcast, you’ll find valuable lessons […]

How To Get a Job, Grow Your Business, or Improve Personal Positioning

The numbers of Unemployment are staggering….over 9,000,000 working age Americans. Most are choosing to opt out of the labor force, (which I fail to grasp). And Underemployment is also staggering…as high as 7,000,000 by some estimates. The definition of underemployment: Workers that are highly skilled but working in low-paying, low-skilled jobs or part time workers […]

Episode #384: Lessons from a New Listener

A new set of eyes on anything can be valuable, even for the most seasoned pros. In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale capture best practices and strategies from a new listener to The Advanced Selling Podcast, Brittney Russo. You’ll hear how Brittney has used Bill and Bryan’s training to close large […]

Episode #382: Sales Coaching for a Celebrity

Do movie stars make good salespeople? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale put celebrity status to the test as they break down a sales call by Hugh Jackman to place his fair trade coffee in grocery stores around the United States. You will learn a lot from Hugh’s approach, including how […]