Are you intimidated by the idea of Search Engine Optimization (SEO)? Are you looking for ways to make SEO more of a key part of your sales process? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with a longtime friend of the show, John Jantsch. John’s new book, SEO for Growth, is […]
Picture it: You walk into a prospect’s office, exchange introductions and say, “So tell me about your business?” The prospect looks at you, sighs and begins to tell you the same biographical information they’ve shared with every other salesperson who has walked through their door. Has this happened to you? In today’s episode, veteran sales trainers […]
Are you in a cold-calling business? In this episode, veteran sales trainers Bill Caskey and Bryan Neale field a question from Blake in Texas that we know many listeners find challenging. How do you engage with a prospect when you’re knocking on their door? What can you do to soften the immediate feeling they have […]
In his book, Think & Grow Rich, Napoleon Hill describes what a mastermind group is: Nice, isn’t it? “A friendly alliance.” “Plan and purpose.” The Truth Emerged Last month, in the mastermind group that I’m in, a guy broke down into tears. He was struggling. His business was not doing well. And, this was the […]
Are you staying up late every night mesmerized by the Olympics? In this episode, veteran sales trainers Bill Caskey and Bryan Neale look to lessons sales people can learn from athletes competing at the top of their game. How do you prepare yourself when something doesn’t go as planned in a sales call? How can […]
What do golf pros know about sales training? You may be surprised by the overlaps in mindset principles. In this episode, veteran sales trainers Bill Caskey and Bryan Neale reflect on Donald Miller’s Storybrand podcast and an interview with Ben Crane, a PGA golf pro. Do you struggle to avoid your subconscious taking over your […]
Are you feeling sales pressure? (Don’t worry, you’re not alone.) In this episode, veteran sales trainers Bill Caskey and Bryan Neale help managers and salespeople identify the differences between aspirational and desperate pressure. Are you stressed about sales and struggling to think objectively about your pipeline? Are you looking at the long term view or […]
Have you wondered what it’s like to be a fly on the wall of a recording session at The Advanced Selling Podcast? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale are joined by a loyal listener who jumps into the conversation during a visit to the studio. Are you a naturally curious person? […]
Have you gotten stuck in a back-and-forth email chain with a prospect that didn’t end well? In this episode, veteran sales trainers Bill Caskey and Bryan Neale dissect an actual listener email and break down what worked (and didn’t work) in his exchange with a potential customer. Are you reading your emails out loud before […]