Entries by Bill Caskey

What Your Buyer Really Wants

If you think the buyer only wants what you’re selling, that’s a huge mistake. In this episode, Bill gives you four things that your buyer really wants from life.  And, they probably aren’t what you think. These things will help you better tap into their true desires and in return, help you better solve their […]

Changing the Buyer/Seller Dynamic

Do you ever feel like you are out of control in the sales process? Sure. We all have it from time to time. Or, maybe you feel it all the time? This podcast is designed to help you. In this episode, I teach you how to take control of the Buyer/Seller dance and, in return, […]

Do You Recognize Your Personal Strengths?

In this episode, I interview Brent O’Bannon (http://brentobannon.com) who is a high-performance coach. His philosophy is quite simple: Success awaits those who are crystal clear on their personal strengths and how those strengths match up with their career responsibilities He answers the question, “Why do some people succeed while others fail even though they have […]

Is Your Company Sales AND Marketing Minded?

Everyone in your company is in marketing. Everyone. It is not a department any longer. That all changed with the internet. So what does that actually mean? In this episode, I’ll tell you. I’ll also give you some ways you can become “marketing minded” and give yourself an advantage in the market.     Can this […]

A Modern Sales Leader Tutorial

Ed Chaffin is the king of modern leadership content. He’s an author that I was blessed to have time to interview for this week’s episode. His new book is called “Uncommon Leadership for the New Reality.” And, I was immediately drawn to it when I got a copy of it. In our interview, Ed addresses the […]

Can You Recession-Proof Your Business?

There’s no doubt that we are on the brink of a recession. But, we think it’s possible that you can avoid the adverse effects. In this episode, Bill gives you 3 tips on how to start pivoting your business and ultimately make it recession-proof to withstand anything that happens in the market. He also shares […]

Leveraging LinkedIn as a Resource with Brynne Tillman

A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. They discuss the power of using LinkedIn […]

How To Eliminate Price Resistance

In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand. He started focusing on his personal brand and people now seek him out as the go-to person in his industry. Bill […]

Can You Be Happy and a High Performer?

The guest on this episode is Alan Allard, author of ‘Seven Secrets to Enlightened Happiness.’ Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career. Alan takes on a few listener questions regarding fulfillment and happiness and he gives you some […]