Entries by Bill Caskey

How To Eliminate Price Resistance

In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand. He started focusing on his personal brand and people now seek him out as the go-to person in his industry. Bill […]

Can You Be Happy and a High Performer?

The guest on this episode is Alan Allard, author of ‘Seven Secrets to Enlightened Happiness.’ Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career. Alan takes on a few listener questions regarding fulfillment and happiness and he gives you some […]

How Explicit Should You Be With Your Guidance?

I received a great question from a client last week regarding being the guide and how explicit we should be with our potential clients about that guidance. As you know, on this podcast I talk a lot about changing the mindset that we operate within. *Being the guide* is one of those mindsets. In this […]

Using Tech to Improve Your Sales Process

My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is part 2 of a two-part series. Today we discuss some tactical ways you can […]

How To Align Sales & Marketing (The Right Way)

My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is the first of a two-part series. Today we talk about alignment and next episode […]

“Never Handle Objections Again”

Why do we spend so much time on how to handle prospect objections and resistance? I think it’s a fool’s game. It’s a losing mentality. I prefer to handle any and all objections upfront, prior to them being a problem. Show Notes: How to be the guide that your prospects WANT to follow. Why we […]

How To Be “In Demand” In Your Market

The fact is that today, you want to create conditions in the market where you are in demand. This avoids the burden of you doing all of the outreach. With digital tech, there’s no reason you can’t make the phone ring. This episode tells you how to start thinking differently about your sales process. Show […]

What You Can Learn From a Deal I Lost

I recently posted an article on LinkedIn outlining a training opportunity that I fell short on and lost the deal. In this podcast, I go a little bit deeper into what really happened and four lessons that you could take from my loss so that you can benefit from my failure. Also, if you’d like […]

How Your Philosophy Can Change Your Life

Most of the time, little attention is paid to the philosophies we hold in certain areas of our lives. But, are you aware of how your philosophies can affect your results? In this episode, Bill gives you 5 of his philosophies that you can take with you to help you accel to the level you […]