Everyone in your company is in marketing. Everyone. It is not a department any longer. That all changed with the internet. So what does that actually mean? In this episode, I’ll tell you. I’ll also give you some ways you can become “marketing minded” and give yourself an advantage in the market. Can this […]
Ed Chaffin is the king of modern leadership content. He’s an author that I was blessed to have time to interview for this week’s episode. His new book is called “Uncommon Leadership for the New Reality.” And, I was immediately drawn to it when I got a copy of it. In our interview, Ed addresses the […]
There’s no doubt that we are on the brink of a recession. But, we think it’s possible that you can avoid the adverse effects. In this episode, Bill gives you 3 tips on how to start pivoting your business and ultimately make it recession-proof to withstand anything that happens in the market. He also shares […]
A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. They discuss the power of using LinkedIn […]
In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand. He started focusing on his personal brand and people now seek him out as the go-to person in his industry. Bill […]
The guest on this episode is Alan Allard, author of ‘Seven Secrets to Enlightened Happiness.’ Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career. Alan takes on a few listener questions regarding fulfillment and happiness and he gives you some […]
I received a great question from a client last week regarding being the guide and how explicit we should be with our potential clients about that guidance. As you know, on this podcast I talk a lot about changing the mindset that we operate within. *Being the guide* is one of those mindsets. In this […]
My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is part 2 of a two-part series. Today we discuss some tactical ways you can […]
My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is the first of a two-part series. Today we talk about alignment and next episode […]