Entries by Bill Caskey

The Iceberg Theory

On this episode, Bill takes a look through his old stack of ideas he cleverly calls “Bill’s Stack.” He revisits a very famous theory called The Iceberg Theory and how it applies to all of our lives. The iceberg theory is the idea that people only see 10-20% of what is really going on. The […]

Why You Should Be Part Marketer with Doug Karr

On this episode, Bill talks with long time friend, Doug Karr. Doug is a marketing expert and runs a local business called DK New Media as well as a highly successful marketing blog, Martech Zone https://martech.zone. They discuss why every sales professional needs to be part marketer and how they can stay on top of […]

What a Rap Artist Can Teach Us About Personal Branding

In this week’s episode, I interview Zuby – @Zubymusic who explains how he got his start after a career in management consulting. He has amassed a huge Twitter and social media following and he’s done it all by himself. We can all learn lessons from how he built his brand and how we can too, […]

Unique Traits of a High Achiever – Part 3

This is part 3 of our 3 part series on the unique traits of a high achiever. On this episode Bill reveals 3 other perspectives that separate the High Achiever from the average salesperson.  If you’re interested in being notified when our next High Achiever Mentoring Program opens, go to https://resources.billcaskey.com/high-achievers to save your spot now! [smart_track_player url=”https://traffic.libsyn.com/secure/the2xpodcast/05-12-21-HighAchiever3.mp3″ […]

Unique Traits of a High Achiever – Part 2

On part 2 of our 3 part series, Bill gives you traits 4-6 that separate the High Achiever from the average salesperson.  If you’re interested in taking part in a LIVE COACHING session for High Achievers, go to https://resources.billcaskey.com/high-achievers to save your spot now! [smart_track_player url=”https://traffic.libsyn.com/secure/the2xpodcast/05-05-21-Traits2.mp3″ title=”Unique Traits of a High Achiever – Part 2″ artist=”The Bill Caskey […]

5 Unique High Achiever Traits

Recently, Bill was asked by a client in the High Achiever Mentoring Program, what are some behaviors that I can quickly change to better my results. On this week’s episode, Bill gives you 5 traits that separates the High Achiever from the average salesperson.  If you’re interested in taking part in a LIVE COACHING session […]

3 Things Your Coach MUST Do With/For You

I get this question a lot from people: “How do I find a good coach — and what strategies should a coach use to help me grow?” In this week’s episode, I address the three must-have elements that a good coach should possess to help you get past your limiting beliefs and grow your business. […]

The Economics of Building Your Business

What’s your budget on obtaining new business? Do you know the lifetime value of your clients? What is your Customer Acquisition Cost? If you don’t know the answers to these questions, it might be hurting your business. On this episode of The Bill Caskey Podcast, I’ll give you 3 keys to conquering the economics of […]

The Elephant In Your Business

“The elephant in the room.” I’m sure you’ve heard that saying before. It basically means the thing that we know to be true, but we don’t want to admit. On this episode of The Bill Caskey Podcast, I address what the elephant in your business might look like. I also give you 3 things that […]