Entries by Bill Caskey

Creating Your Joe Rogan Moment

Joe Rogan, host of the podcast The Joe Rogan Experience, recently signed an agreement with Spotify worth over 100M. But, you may ask, “why does that matter to me?” On this episode, I’ll tell you why it’s so important to create content and build your personal brand. If you do, you might just create your […]

Five Things to Better Navigate COVID-19

In this episode Bill takes a look at five things that you can do at the very outset of this business disruption. Make sure you join Bill‘s LinkedIn tribe as well so you don’t miss any videos that he produces. As you know, Bill will be releasing a new episode on Tuesday and Thursday so […]

How to Stay Healthy in the Pandemic | Interview with Dr. Scott Antoine

In this special series of how to handle the business disruption caused by the pandemic, I interview the founder of Vine Healthcare in Carmel Indiana, Dr. Scott Antoine. Scott is a specialist in serious ailments infectious disease, and wellness and functionality. He gives you about 12 suggestions on things you can do starting immediately to build […]

How to Communicate Amidst The Disruption in Your Sales Process

We are all faced with the dilemma of how to communicate best during the disruptive times we are in. As a service to you, I am doing a series of podcasts over the next 45 days that will be full of ideas, tips, and strategies to help you communicate amidst the disruption. My first episode […]

How Sales Teams Can Survive the Corona Virus Scare

Those of you who know me know that I abhor media scare tactics and fear mongering. They love to scare us into clicking. On this week’s episode I decided to give you my thoughts on the Corona Virus Scare and how successful sales teams should approach this situation. I’ll also tell you what you can […]

How Sales People Should Deal With “Held Up In Legal”

In this week’s episode, I interview Dan Fredrickson, a Denver, CO attorney specializing in helping companies work through legal issues in the sales process. Dan gives tips for every sales organization so that they can better handle the legal proceedings inside their client’s company.   Learn more about Dan and his Law Firm at http://kofirm.com/. […]

A Better Approach to Qualifying Prospects – Part 2

This is Part 2 of our 2 Part series on Prospect Qualification. On this week’s episode, Bill discusses the importance of qualification. We’ve always been taught that a person needs to have a problem that they want to solve, have money to solve the problem, and a commitment to spend the money, and that qualifies them. […]

A Better Approach to Qualifying Prospects

I often see that sales teams struggle with truly identifying who are good prospects and who are not. We’ve always been taught that a person needs to have a problem that they want to solve, have money to solve the problem, and a commitment to spend the money, and that qualifies them. But I think […]