On this week’s 2X Podcast, I tackle the topic of Increasing Market Share. Market Share is such a huge focal point for lots of sales people but it can be a difficult thing if you don’t know how to begin. Whether you feel that your market share is too small, or your constantly being told […]
I hate that we snub our nose at ‘tactics.’ It’s almost a way for the ‘elites’ to look down at us we because we aren’t constantly droning on and on about ‘strategy.’ I love strategy, but don’t forget there are things you can do today to grow your business that has very little to do […]
As I work with clients and get emails from listeners, I keep hearing the same problems come up day after day. Some of these problems are complex and some are very simple, but I put together a list of the most common that I hear. The Johari Window model is a psychological tool that basically […]
In this episode, Bill Caskey and Bryan Neale take an email from a listener who has refined the art form of taking podcast content and turning it into usable mechanics to help him grow his income. So the guys set off on a journey and give you seven ways that you can listen to podcasts, […]
On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on. […]
Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is? A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with […]
On this week’s episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade. Bill and Mark discuss creating and managing wealth. They also give you some different ways to […]
I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having […]
In their sales training businesses, Bill and Bryan are both often asked the question, “what is the best sales advice you can give me?” This is usually a pretty difficult question because no one answer will fit every situation. And, with so many different sales methodologies out there, how can you know what’s best? On […]