On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on. […]
Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is? A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with […]
On this week’s episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade. Bill and Mark discuss creating and managing wealth. They also give you some different ways to […]
I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having […]
In their sales training businesses, Bill and Bryan are both often asked the question, “what is the best sales advice you can give me?” This is usually a pretty difficult question because no one answer will fit every situation. And, with so many different sales methodologies out there, how can you know what’s best? On […]
In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “pro” level in the profession of selling. Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal – and the […]
Do you truly know your prospect? I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level? Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how […]
On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business. There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along! Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs […]
In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, “How Can I Motivate My Team?” The guys walk through several different areas of motivation that can either inspire or hold back […]