Entries by Bill Caskey

Episode #504: What are you really motivated by?

In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, “How Can I Motivate My Team?” The guys walk through several different areas of motivation that can either inspire or hold back […]

Episode #503: When is Persistence a Deficit and not an Attribute?

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address a deeper subject of persistence. Often times we can become overly persistent, and it will cost us big money in the sale cycle. The guys also realized they’ve been calling on the same prospect and they both lost the […]

Episode #501: Generating Leads When Your Customer Isn’t Online

On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a letter from listener Greg who’s in the Agricultural industry and is struggling to generate a funnel full of leads. He’s tried radio and newspaper advertising but nothing seems to be working. So, Bryan and Bill give him a […]

Episode #500: The Importance of Relationships in Sales

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the notion of relationship selling. The question is not if relationships important in the sales cycle, we can all agree they are. The true question is what does a good relationship really mean with a prospect? Bill and […]

Interview With Spencer Rule

Spencer Rule is my guest on this week’s episode. This is our third episode in the May 2X Podcast interview series. Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about. He gives you some good, tactical […]

Episode #499: Are You Listening To Your Instincts?

In this episode of The Advanced Selling Podcast, sales experts Bill Caskey and Bryan Neale address a common observation that they have when they’re working with sales teams. There is a general lack of enthusiasm about following and listening to your instincts. In every sales process there are issues that occur and if you are […]