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Can Your True Intent Be a Powerful Strategy?

We say YES! In this episode of The 2X Podcast, Bill discusses the purpose of having ideal intent and how you can construct one. Intent is the first thing Bill works with his new clients whether it’s small group coaching or large sales team development. If you want to improve your results, improve your intent. […]

5 Foundational Philosophies of Selling

Coaching is defined as, “releasing a person’s potential to maximize their own performance. It is helping people learn, not teaching.” On this week’s 2X Podcast, Sales Trainer and Host Bill Caskey discusses a recent client coaching opportunity. This was a brand new client who hadn’t had much in the way of professional development coaching. His […]

Episode #480: What Do You Stand For?

It’s no secret by now, our Personal Brand Makeover Course is Live! http://personalbrandmakeovercourse.com On this week’s episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take a deep dive into Module 1 of The Personal Brand Makeover Course – Personal Clarity. What do you stand for? What do you value? If you don’t […]

Episode #477: Are You Silently Being Locked in the Commodity Dungeon?

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters. They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it. They also […]

Episode #476: Listener Spotlight – Mike Black CEO Inciting Marketing

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result. Mike was involved in social […]