In this episode, Bill Caskey shares his “leverage ladder” concept to help sales professionals exponentially grow their income without linearly increasing their workload. He explains the four levels of leverage – from analog grinding with no leverage up to having your own platform and audience. Whether you’re making $75k or $500k, implementing higher levels of […]
In this episode, Bill sits down with Traci Schubert Barrett, author of the book “What If There’s More?”. They discuss her career journey from working in cable TV to becoming an executive coach and advisor. Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into […]
In this episode, Bill shares his 4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity. The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own […]
In this episode, Bill offers tips for developing the sales skills and attitudes of non-salespeople – or “accidental salespeople” – at your company. He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide. With the right […]
In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one’s full potential. Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpose and passion. Bill […]
In this episode, Bill shares the five biggest mistakes he’s made in his career that have cost him over $5 million in lost revenue. He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill […]
In this episode, Bill dives into the two dimensions of achievement – the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal. Learn how master planning, asset thinking, and […]
In this episode, Bill interviews author Kris Kelso about his book “Overcoming the Imposter” and how to deal with impostor syndrome. They discuss the symptoms of impostor syndrome, like doubting your abilities and attributing success to luck. Kris shares solutions like reframing failure as a learning experience and embracing vulnerability to build genuine confidence. He […]
In part 2 of our “First Principles of Sales” series, Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities. Bill also delves into the fear of […]