In this episode, Bill continues his series, “Big Profit Amplifiers.” He shares three more powerful strategies to increase profitability in your company. Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message. Implement these strategies to amplify profit and achieve greater […]
In this episode of The Bill Caskey Podcast, Bill shares three more powerful strategies that CEOs, presidents, and VPs of sales can implement to enhance profitability. Continuing the “Big Profit Amplifiers” series, Bill emphasizes the importance of shifting from thinking about prospects to building an audience. He explains how understanding your audience’s needs, struggles, and […]
In this episode of The Bill Caskey Podcast, Bill introduces a brand new series focused on maximizing sales revenue and profitability for CEOs, VPs of Sales, and leaders in higher-level positions. These “Big Profit Amplifiers” will revolutionize your sales process and help you achieve remarkable results. Throughout the series, Bill will share 15 powerful strategies […]
In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations. Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you’re a VP of Sales or a CEO, this episode will […]
In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand. To download the free document: “How to Build Your Personal Brand,” go to https://billcaskey.com/personalbrand Also, if you’d like to schedule a […]
In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional. He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make […]
In this episode, Bill discusses 10 beliefs that “million-dollar” sellers have that most people don’t. These beliefs are centered around the core of how we think and approach our prospects and our role in the buyer-seller dance. He provides valuable insights and practical tips on cultivating these beliefs to transform your business and personal well-being. […]
In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results. Bill stresses the importance of the marketing […]
In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of “OK/NOT OK” and how it relates to our basic human need to feel okay. He shares practical tips on how to make prospects feel OK, such as not interrupting them, […]