10 Signs You’re An Amateur Seller (Apologies Upfront)

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In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “pro” level in the profession of selling.

Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal – and the goal should always be “going pro.”

Mark down for each one where you are on the spectrum. Then, right in front of you is a map to get where you want to go.

 

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Who Is Your Prospect?

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Do you truly know your prospect?

I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level?

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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Your Erroneous Beliefs

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On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along!

Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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5 Marketing Tips For The Salesperson

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Have you ever heard the old saying, the devil is in the details?

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week’s episode of The 2X Podcast, I’ll share those tips with you and give you some ways to implement them in your world.

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The Rise of The Digital Seller

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I had the pleasure of working with a young man a while back who was one of THE most ambitious people I’ve met. He took virtually every coaching point I gave him.

He was faced with a dilemma – should he keep doing things the old way – cold calling, traveling, selling, OR – should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I’ll share his story.

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How To Approach a Team Member Who Is Acting Up

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On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client’s who has an issue with one of the team members he oversees. The team member “Karl” has been acting up lately and it seems to be increasing. His actions are starting to affect the whole team and it needs to be addressed before it’s too late.

Bill gives him some ways of identifying undesirable traits and some ways to approach a team member who might be displaying these traits. When you have a team member who isn’t acting appropriately, the way you approach can be extremely important and might help you avoid a serious problem.

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Interview With Spencer Rule

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Spencer Rule is my guest on this week’s episode. This is our third episode in the May 2X Podcast interview series.

Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about.

He gives you some good, tactical advice on how to better communicate using social. Learn more about Spencer at www.spencerrule.com.

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Interview With Steve Walker

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Continuing with our May guest interview series, on this week’s 2X Podcast episode I had the chance to interview good friend of mine, Steve Walker. He’s the President of Walker Information and an icon in ‘customer experience’ research.

Steve shares the importance of your customer’s experience with your company and gives you insight and some tips on how you can begin to improve it.

Steve also has his own podcast you should try out, The CX Leader Podcast, available on iTunes. 

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What Will You Do When You Encounter Resistance?

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On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.

You battle resistance by:

a) knowing what it is

b) strategizing on how to minimize it upfront, and c) creating a process that does that.

Know where your customer is on the journey. If you don’t where they are, they might resist than for no other reason than they don’t know “how to buy.”

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