You know that Bill’s favorite topics center around perspectives, points-of-views, and mindsets. These topics apply to EVERYTHING we do in business or in life.
How we think determines how we act – which determines our results.
In Bill’s coaching, he is always examining what’s “beneath the surface.” He’s taken lessons from his coaching practice and, in this episode, he reviews 5 points that will help you think differently about 2X-ing your business!
Purdeep Sangha is my guest on this week’s 2X Podcast episode.
He’s the author of “Superfans,” a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.
How often have you worked with a vendor who you can barely tolerate – and then they ask you for referrals?
You don’t do it, do you? Of course not.
Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!
Learn more about Purdeep’s book at https://createsuperfans.com.
In this episode of the 2X podcast, Bill Caskey reviews the nine elements of a World Class Leader.
These elements will help you whether you’re in sales leadership, company leadership, or just want to be a leader of yourself and those around you.
There’s also some space at the end for you to share with him anything that he might’ve missed as the 10th lesson of leadership!
Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.
The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,
Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.
Learn more about Dr. Lyons’s book at http://a.co/6bu8rHn
Without trying to be overly dramatic, that’s my question to you: Are you sure you’re communicating the proper message to your market?
Most aren’t.
Which is why I did this episode, where I give you several new ways to think about your target audience, and the messages that will get through.
Also, I prepared a Checklist for you. Just go to BillCaskey.com/50download to get your freebie!
If I had a dollar for everytime that topic came up – Strategy or Tactic -I’d be a rich man.
In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.
Nothing happens in sales until you have a tactic that is delivered properly.
We so love to get to the features and benefits of what we sell, that we RARELY take the time to find out what’s really going on in the prospect’s life. But, how can you match your solution to their problem – if you don’t know their problem in the first place?
Ready for the answer? YOU CAN’T.
Is it possible that’s why the closing percentage in B2B orgs. is less than 10%? I think so. Listen in and see if you can tell where you drop the ball.
The process of creating and documenting ideas is elusive, isn’t it?
Do I keep it in a journal? Do I keep it on my phone? Do I write a quick article about it to keep it fresh?
And what about the BIG IDEAS? How do you “work them out”? Do you even get them?
In this episode of The 2X Podcast, Bill addresses a BIG IDEA around your customer – and how to develop it so it’s usable.
People love “evidence” don’t they? And we should all love it, too.
It’s evidence that leaves clues as to whether you’re on your way to your goals. Or, evidence also helps as you are in the sales process.
In this episode of The 2X Podcast, Bill Caskey discusses the various faces of evidence and gives you some ideas on how you can better use your evidence.
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