Are You Sure Your Message Is On Target?

/in , , , , , /by

Without trying to be overly dramatic, that’s my question to you: Are you sure you’re communicating the proper message to your market?

Most aren’t.

Which is why I did this episode, where I give you several new ways to think about your target audience, and the messages that will get through.

Also, I prepared a Checklist for you. Just go to BillCaskey.com/50download to get your freebie!

Also mentioned in this podcast:


 
DOWNLOAD THE 5 TIPS TO GETTING YOUR MESSAGE RIGHT

How To Close The Sale

/in , , , , , /by

I say this a lot, not a big fan of the idea of “closing” a sale. But it’s the vernacular that we’re all used to. I like the idea of “decision making” instead of closing.

Recently, on a Facebook Live event, I took questions from listeners on their issues with closing sales.

We had 7 questions that were all very well stated. Here is a chance for you to hear them.

[callout]The 2X Quick Start course in now Live! Join the course now and get your first video today![/callout]

Also mentioned in this podcast:

 

How Do Buyers Make Decisions?

/in , , , , , /by

Lots of energy goes into ‘getting people to make decisions’ in the right way (for us) of course. But how much time have you spent thinking about the factors that go into a person’s decision making process? Likely not much.

In this episode, Bill lays out 5 factors that you should consider as you go about the business of changing someone’s opinion.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Also mentioned in this podcast:

 

Using Inside Out Marketing

/in , , , , , , /by

You might have heard of this concept before. While it’s nothing new, it’s still rarely used to its full potential.

On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan.

As we coach and train sales performers everywhere, we find “lead generation” still to be the most difficult area of skill. And this podcast will help you reframe the problem.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

Also mentioned in this podcast:

 

Episode #446: Flop Sweat in Front of a Prospect

/in , , , , /by

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map.

She also talks about one of our favorite topics which is intention, and how intention matters and how it’s often at odds with the customer’s intention.

Click here to learn more about Kristin’s book, Roadmap to Revenue.

Also mentioned in this podcast:

A New Strategy For Lead Generation

/in , , , , , , /by

Everyone wants more leads, don’t they?

Well, in this episode, Bill shares with you a strategy of how you can generate more leads using thought leadership– and do so in a way that distinguishes you from the masses (of average sales people out there:).

He gives you 5 things you can do RIGHT NOW to advance your thought leadership position in your market.

Be one of the first to get notified when the 2X Quick Start course is released. Get on the waitlist today! billcaskey.com/quickstart.

Also mentioned in this podcast:

 

Episode #445: Who’s Got The Funk?

/in , , , /by

On this episode of The Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale find themselves in a bit of a funk.

In fact, it was so bad they almost didn’t do the episode.

But record they did and they discovered that there were a handful of things that we can do to get out of sales funks when we’re in them.

Be sure to tune in if you too are feeling like you’re in a funk!

Also mentioned in this podcast:

Stop Being a Sleazy Salesperson

/in , , , , /by

I know…no one thinks of themselves this way, do we?

Unfortunately, it doesn’t matter how WE see the profession of selling. It matters how our customers see it. And, regrettably, there are quite a few out there who have not gotten past the stereotypical sales person as someone saying anything they can to close the deal.

In this podcast, Bill reviews 3 solutions to this misperception. Before you say, “Hey, I’m not a sleazy salesperson,” listen to this episode!

Be one of the first to get notified when the 2X Quick Start course is released. Going the waitlist today! billcaskey.com/quickstart.
 

Also mentioned in this podcast:

 

Episode #444: All The Small Things

/in , , , /by

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the never-ending importance of paying attention to the details in how you speak with prospects and clients.

You can build a lot of goodwill throughout the sales process but one false move and you’ll be on the outside looking in.

In this podcast, Bill and Bryan go through some ways that you can start to identify the blind spots that other people see – and you’re missing.

Also mentioned in this podcast: