#354: Mailbag Monday – Competitive Selling Edition

advancedsellinpodcastgraphicbootIt’s another Mailbag Monday edition of The Advanced Selling Podcast. Veteran sales trainers Bill Caskey and Bryan Neale take a question from Matt, the owner of an IT company in Fort Wayne, IN.

Matt is looking for strategies to encourage customer loyalty and ways differentiate himself in the crowded technology marketplace. Do you have competitors nipping at your existing clients? Do you wake up in the middle of the night concerned about maintaining market share?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan help you deal with competitors who offer similar services. They will show you how to identify if you’re making decisions for your customer or for your competitor and if you are really clear on what you want in a customer relationship. Learn to use competition to your advantage by stamping your personality onto what you sell.

Also mentioned in this podcast:

3 Videos That Will Radically Shift Your Client Positioning and Results

As you begin to think about 2016, I want you to consider three things to commit to next year.

I want you to create…yes I said “create”…3 videos for the expressed purpose of landing new clients.

How can videos help me land clients? Well….are you ever in for a surprise! Let me start with a blanket statement. OK, it’s my opinion….but a statement it is.

Video will help you tell your story, compel people to seek you out, and help you position yourself properly prior to client contact. 

VIDEO 1

Last week, I was in a coaching session with two sales leaders and their lead generation person. In the conversation, I found that they’re asking prospects to fill out a form on the web, then hit SUBMIT. Then, their lead person emails them back to set up a call. Read more

Are You UNSTOPPABLE?

I must admit. Sometimes I just don’t feel it. I get bored. I get tired. I get overwhelmed with all the sh** that needs to get done, but never have the time to do. Yep, I get in the proverbial “rut.” You, too?

As I sink into those places, I have to catch myself and right the ship. Here are some of my favorite “go-to” strategies for getting back to “Unstoppable.”

Is it in my mind or in my motion?

That’s really the question, isn’t it? Is it just a “thinking” problem or a “mechanics” problem?

In other words, am I thinking about my life and my mission all wrong? Or, do I just not have the actions right? Read more

Marissa Is At The Top Of Her Game. So How Does She Do It?

I met Marissa last month at an event I was asked to speak at. She was 27 years old and, while attractive, she didn’t turn heads when she walked in the room.

And, she was assertive, but in a serene, comfortable way.

SYSTEM-THE-ROAD-TO-THE-GOAL.

As high achievers usually do, she approached me after my speech and wanted to ask me a few questions about my topic-“How To Be A High Sales Achiever In An Ultra-Competitive Market.”

She asked the question, and scribbled down some of my input. But I could tell something was different about her. So, I asked her how she had climbed to be the top ranked sales person at her software company (a company that has over 100 sales people.)

Here was her formula of how she rose to the top:

1. “I have a web page that offers a free download of a checklist I wrote about how you know if you’re ready for software.” She maintained this was THE thing that was the difference maker. Now, when she’s networking, all she does is meet people, collect their card, and send them a nice email that links to her web page.

NOTE: She spent her own money on the site, the email software behind it, and paid to have the checklist written. This total cost was about $500/year, a pittance when you see her earnings. Read more

Becoming Your Best By Avoiding The Misses

I am blessed to be able to interview top-notched authors and experts in the area of leadership as we launch The Sales Leadership Academy.

Steve Shallenberger

I spoke to a veteran of leadership coaching, Steve Shallenberger, last week. Steve has worked with Fortune 100 companies for the last 30 years and has a great pulse on the mistakes he sees leaders make. He’s also author of “Becoming Your Best.”

One of those has to do with “Vision.” The lesson is that just because your company has no declared vision, doesn’t mean you shouldn’t.

But the fact is that if you have a division…a team…a group…you MUST have a compelling, inspiring vision for your them or they’ll wander around with little focus, and little inspiration.

Here is an excerpt from a longer interview I did with Steve where he shared his thoughts.

Enjoy!

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

Are You Using An Ancient Leadership Method?

How tedious has it been in the last 20 years to try to keep up with all of the leadership theories and maxims put forth by experts? Leaves us all kind of confused, doesn’t it?

Alan Cutler

Alan Cutler has done an excellent job of sifting through all of the theories and get to what works. In this interview excerpt, I ask Alan some of those questions about the psychology of leadership, a topic on which he has written, “The Psychology of Leadership.(Click Here To Learn More)

Enjoy the interview with Alan. Let me know your thoughts.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

What Percentage Of Your Team Is Truly Committed?

In the lead up to the launch of The Sales Leadership Academy, I have the luxury of interviewing experts in the field of motivation, most specifically, “sales team motivation.”

DrJoeFolkman

As in, “What role does the leader play in the inspiration and motivation of their teams?”

It’s really easy to say (and I’ve said it, too), “Well, it’s not up to anyone to motivate the producer. They have to come to the table with their own motivation.”

That may be true. But does that mean you play no role at all in that? Of course not.

Dr. Folkman’s Take on Inspiring from a Leadership Position:

I had the privilege of speaking with an author, Dr. Joe Folkman. He’s written several books, most notably, The Inspiring Leader. In it, he reveals multiple studies of leaders and what makes them inspirational.

I sat down with Joe this week and I thought you’d be interested in a specific audio clip from that interview. In this clip, he addresses the idea of “commitment” and how you, yes YOU, have a role in creating commitment on your team.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

One Hour of Goal Setting

As part of my sales training for my clients, we hold monthly telephone calls with small groups of sales people. On those calls, we talk about deals they struggle with, opportunities they see and tactics on how to land those prospects.

On a recent call, I was asked about goal setting. Specifically, “How much time should we spend in goal setting activities?”

GoalVSwish

My answer surprised them. I suggested that for every hour they spend setting goals, they should spend 20 hours planning them out. 20 hours!!!??!

The idea with “goal planning” is to give yourself a roadmap of EXACTLY how you will accomplish the goal.

Doubling Your Business

Let’s say you have a goal to double your business in the next year. Pretty awesome goal I’d say! But before you hit the streets to accomplish it, write it out on a piece of paper, place it in front of you and set aside 4 hours for Goal Planning. Read more

Selling Isn’t Meant To Be A Struggle

51pCTMwjjLL._SX355_BO1,204,203,200_One of my favorite books of all time was a 60-pager written by Stuart Wilde called, “Life Was Never Meant to be a Struggle.”

In this book, he addresses how life demands effort, but not struggle. As he defines it, “struggle is effort, laced with negative emotion.”

In sales, we struggle a lot, don’t we? Struggle to get an appointment. Struggle to get to the right person. Struggle to position our product in the best possible light. Struggle to close the sale.

But, should we feel ‘struggle?’ I don’t think so.

Life-Not-Struggle

In markets that are abundant, you should be on the lookout for “ideal fit” between your customer’s pain and aspirations, and your solution. If there is no ideal fit, then you must move on.

Traditionalists among you will say, “No, Bill, you must be persistent and press hard to make the sale.”

Really? Is that really what you think? Sounds like struggle to me.

Instead….

1. Be clear about the value you bring. How can you determine an “ideal fit” if you aren’t quite sure of the value you bring and what problems it will solve for the customer? Bullet-list the elements of your value so you can become clearer about it.

Another bulleted list you should make is the characterization of your ideal client. Do they have money? Are they interested in growth? Do they look outside for help? Do they respect your ideas?

These two lists should be the filters that you shoot prospects through to see if you should spend one more minute with them.

2. Align behavior with purpose.  If you struggle in a component of the sales process, say lead generation, then you aren’t looking at it correctly. I had a mentor who said, “If you’re feeling pressure, you’re doing something wrong.” This is why I say, “align with purpose.” This means to state what your purpose is in your profession.

If it’s to make a lot of money for yourself, then you aren’t operating from a place of High Intent. Every thing that happens to you in the sales process will be seen as a threat to your core purpose.

But if your purpose is to be a hero to your target audience…or to serve them exquisitely…or to solve the biggest problems they have, then you are “on purpose” and in sync with what they want. You both want the same ting.

And when you are on purpose, prospecting behavior will never be a struggle. 

3. Take the pressure off early. Tell the customer upfront that it’s OK if this is not a fit. Why would you have any other point of view than that? If it’s not a fit in his/her eyes, are you going to continue to hang around? No, of course not.

But by saying it…out loud…you separate yourself from the hundreds of amateurs who have come before you.

When you apply pressure, you are not in-disposable. Your are DISPOSABLE.And if you are disposable (or feel like you are), you will struggle in the profession.

Let me know how you do at implementing these three simple ideas!