When Our Work Ethic Gets in The Way of Growth

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In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business.

Bill makes the argument that we often reject efficient tactics because they seem “too easy” or threaten our self-image as hard workers. He encourages you to be mindful of these mental blocks that stop you from leveraging your talents and achieving exponential income growth.

He also shares how creating assets like books requires work upfront but allows you to grow passively later.

Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller!

 

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The Power of Leverage: Maximizing Your Assets

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In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough – you need leverage to truly grow.

If you feel your business is stagnating and want to scale your income without just working more hours, this episode will give you a roadmap to leverage what you already have for greater success.

Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: https://billcaskey.com/masterclass

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Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

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7 Simple But Powerful Sales Philosophies to Boost Your Success

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In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process.

Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more fundamental mindsets that will elevate your sales game.

If you want to adopt a more systematic, customer-focused selling system, make sure to tune in to this game-changing episode.

Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: https://billcaskey.com/masterclass

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Selling By the New Rules

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In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects.

By implementing three simple but powerful rules around his role, handling “no,” and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transformational rules that enabled Alan to reinvigorate his sales approach.

Whether you’re new to sales or a seasoned pro, this episode provides actionable tips to boost your productivity and exceed your goals in 2024.

If you have big goals and want to grow your income this year exponentially, get on the waitlist for our brand new program, “The Million Dollar Seller.” Go here to save you spot now, https://billcaskey.com/milliondollarseller

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How to Leverage Your Way to Higher Income

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In this episode, Bill Caskey shares his “leverage ladder” concept to help sales professionals exponentially grow their income without linearly increasing their workload.

He explains the four levels of leverage – from analog grinding with no leverage up to having your own platform and audience.

Whether you’re making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill’s strategic advice for salespeople and business owners looking to scale their earnings in 2024.

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Charting a New Course for Your Life and Career with Traci Schubert Barrett

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In this episode, Bill sits down with Traci Schubert Barrett, author of the book “What If There’s More?”. They discuss her career journey from working in cable TV to becoming an executive coach and advisor.

Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into the difficult but important question “What do you want?” and shares processes for discovering your priorities, gifts and talents.

Traci advocates for giving yourself the gift of quiet time for creative visioning about your future direction. Whether you’re feeling restless, searching for more meaning, or just striving to stay on purpose, this conversation offers thought-provoking guidance.

To learn more about Traci and get a copy of her book, go to https://www.tracischubertbarrett.com/

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The Path to Prosperity: A 4-Step Map for Growing Your Income

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In this episode, Bill shares his  4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity.

The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform and brand.

Bill explains what actions are required at each level and estimates that over 90% of people get stuck at the bottom analog rung.

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Attitudes for the Accidental Salesperson

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In this episode, Bill offers tips for developing the sales skills and attitudes of non-salespeople – or “accidental salespeople” – at your company.

He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide.

With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

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