This is Part 2 of Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.
In this episode of the 2X Podcast, Bill reviews the final 5 attributes of a sales professional. You can grab your copy of this free download by going to BillCaskey.com/55download.
This document should be laminated and framed in your office! It is Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.
In this episode of the 2X Podcast, Bill will review the first 5 attributes and then next week he will review the last 5.
You can grab your copy of this free download by going to BillCaskey.com/55download.
You know that Bill’s favorite topics center around perspectives, points-of-views, and mindsets. These topics apply to EVERYTHING we do in business or in life.
How we think determines how we act – which determines our results.
In Bill’s coaching, he is always examining what’s “beneath the surface.” He’s taken lessons from his coaching practice and, in this episode, he reviews 5 points that will help you think differently about 2X-ing your business!
In this episode of the 2X podcast, Bill Caskey reviews the nine elements of a World Class Leader.
These elements will help you whether you’re in sales leadership, company leadership, or just want to be a leader of yourself and those around you.
There’s also some space at the end for you to share with him anything that he might’ve missed as the 10th lesson of leadership!
In this week’s episode, Bill Caskey and Bryan Neale introduce you to some new ways to practice the craft of selling. They give you five insights that you can use to better hone your skills when you are preparing for a call or a presentation.
Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
On this episode of The 2X Podcast, Bill addresses a very common mistake that most salespeople make when they decide to try and drastically improve their results, they JUMP.
They jump to making more calls, working more hours and desperately making more connections on LinkedIn. Those are all great things, but if you don’t do the prerequisites first, you’ll never get to where you want to be.
Bill gives you 6 prerequisites you can start on today, before you begin your journey to 2X!
In our last article, we covered the basics of content atomization, explaining how it works and how it can be implemented. In this second and final article of our brief two-part series on the topic, we will discuss an important notion that can give your content atomization strategy a bit more coherence: pillar content.
Great sales people are leverage thinkers, meaning, they are always thinking, “How do I best spend my time in order to get the highest return on it?” The story of “leverage” is the story of “success.”
A cousin to “leverage” is the idea that you want something working for you when you’re out serving customers. Most sellers have nothing like that.
Thus, content atomization.
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This article is the first of a brief two-part series on one of the most useful concepts to arise in the field of content marketing: content atomization. Read on to learn the basics, and keep an eye out for our second section, in which we will expand on these ideas! Cool?
I can see you right now – sitting there in your easy-chair – asking yourself this profound question: How in the hell do I use what I know to grow my business?
Wondering how I knew that? Well, after 25 years of working with sales teams, I have learned a little.
Something else we’ve all learned: the internet has revolutionized the marketing industry, and, by extension, the entire world of sales. The biggest marketing change brought about by the cyber age? The importance of content. The audio, text, images, videos, animations, social media statuses and other valuable, funny, and insightful material that your brand releases now play an enormous role in determining your success.
This is the final in a series of seven articles on how to change the dynamic between you and your buyer and the need for NEW RULES in your selling process. In today’s article, we’ll look at the “Dynamic of Checklist Thinking, a super-strategy to execute the sales process.” Does the name Atul Gawande ring a […]