Episode #468: Practice, Practice, Practice

In this week’s episode, Bill Caskey and Bryan Neale introduce you to some new ways to practice the craft of selling. They give you five insights that you can use to better hone your skills when you are preparing for a call or a presentation.

Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

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Episode #467: Skirting Compensation Conversation

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale dive into the CoVideo mailbag once again and take a question from a listener.

The question had to do with how one brings up the topic of compensation with their manager.

Bill and Bryan take this in several directions as they process the compensation question, as well as the avoidance of important issues question. Everybody in their business life has some conversation that has remained unspoken.

It needs to be brought out and dealt with. In this episode, we’ll help you do just that.

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Are You Sure Your Message Is On Target?

Without trying to be overly dramatic, that’s my question to you: Are you sure you’re communicating the proper message to your market?

Most aren’t.

Which is why I did this episode, where I give you several new ways to think about your target audience, and the messages that will get through.

Also, I prepared a Checklist for you. Just go to BillCaskey.com/50download to get your freebie!

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DOWNLOAD THE 5 TIPS TO GETTING YOUR MESSAGE RIGHT

Episode #466: Stalled Deals

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the ever important and common issue of what to do when a deal stalls.

But instead of telling you what to do, they have some suggestions of things you can do to avoid the problem in the first place, which is always an easier way to problem-solve.

Get your pen and paper out for the top seven things you can do starting today to avoid stalled deals!

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Is it a Strategy or a Tactic?

If I had a dollar for everytime that topic came up – Strategy or Tactic -I’d be a rich man.

In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.

Nothing happens in sales until you have a tactic that is delivered properly.

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Finding The Compelling Reason For Change

We so love to get to the features and benefits of what we sell, that we RARELY take the time to find out what’s really going on in the prospect’s life. But, how can you match your solution to their problem – if you don’t know their problem in the first place?

Ready for the answer? YOU CAN’T.

Is it possible that’s why the closing percentage in B2B orgs. is less than 10%? I think so. Listen in and see if you can tell where you drop the ball.

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What’s The Big Idea?

The process of creating and documenting ideas is elusive, isn’t it?

Do I keep it in a journal? Do I keep it on my phone? Do I write a quick article about it to keep it fresh?

And what about the BIG IDEAS? How do you “work them out”? Do you even get them?

In this episode of The 2X Podcast, Bill addresses a BIG IDEA around your customer – and how to develop it so it’s usable.

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What’s The Evidence You’re Successful?

People love “evidence” don’t they? And we should all love it, too.

It’s evidence that leaves clues as to whether you’re on your way to your goals. Or, evidence also helps as you are in the sales process.

In this episode of The 2X Podcast, Bill Caskey discusses the various faces of evidence and gives you some ideas on how you can better use your evidence.

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Episode #456: Broaching Sensitive Subjects With Your Prospect

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a letter from a listener, Toby, who has to make sensitive calls to a number of prospects who were represented by two salespeople who recently left.

The guys give Toby a few things to think about and a few things to do in executing this task.

If you’d like to get your question read, send us an email to [email protected], or do what Toby did, go to the Facebook group and post your question facebook.com/AdvancedSellingPodcast.

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