The New Rules Of Selling

Your First 3 Moves in 2025

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In this forward-looking episode, Bill shares three essential strategies to enhance your business outcomes in 2025.

He emphasizes the importance of authentic communication in an AI-dominated landscape while drawing from his book “12 Bold Moves.” The key strategies include: developing a clear A-to-B roadmap to guide customers from their pain points to desired outcomes, leveraging customer success stories through video testimonials, and implementing pre-call videos to establish credibility and professionalism before initial meetings.

Whether you’re in sales, marketing, or leadership, these practical, cost-effective approaches can help differentiate your business and demonstrate value to potential clients.

Want to break free and soar to new heights? “12 Bold Moves” is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

 

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Stop Leaving Money on the Table: 3 Profit Amplifiers for Sales Teams

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In this episode, Bill Caskey reveals three powerful strategies to increase sales profitability without increasing workload. He unpacks the importance of monthly action planning, visual sales processes, and turning expertise into revenue-generating content. Each strategy comes with practical implementation steps that sales professionals and business leaders can start using immediately.

Bill also shares a personal health update following his recent cardiac event and emphasizes the importance of preventive screening. For listeners wanting to explore these profit amplification strategies further, schedule a conversation at www.scheduleacallwithcaskey.com.

Stay tuned for the next episode, where Bill will share more profit amplifiers from his list of 15 proven strategies.

 

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Video, AI, and Beyond: Upgrading Your Sales Team’s Toolkit

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Are your sales team’s skills stuck in the past? In this episode, Bill reveals four critical modern sales capabilities that many teams are missing out on.

He breaks down why video production, digital writing/social selling, digital assets for the buyer journey, and AI implementation are no longer optional skills – they’re essential for sales success in today’s market.

Learn practical frameworks for developing these abilities within your team and discover how these modern tools can significantly impact your revenue generation.

Want to break free and soar to new heights? “12 Bold Moves” is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

The $15M Growth Blueprint Your Sales Team Needs

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In this episode, Bill shares three powerful strategies that helped one of his client companies double their revenue from $15M to $30M.

Bill breaks down the importance of map building (both company-wide and individual), message refinement, and conversion rate optimization. He explains why great plans should focus on inputs rather than outputs, how to craft messages that truly resonate with prospects, and why most companies are settling for conversion rates far below their potential.

Whether you’re a VP of Sales, company owner, or individual performer, these practical insights will help you drive significant revenue growth in your organization.

 

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Stop the Jargon: A Conversation with Content Expert Erik Deckers

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In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today’s business world.

Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like “let’s double click on that” and “value prop” are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity and practical ways to communicate more effectively.

Whether you’re guilty of “circling back” or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you’re talking to your mom.

Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.

 

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The Hidden Dimensions of Sales Success

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Bill challenges the conventional wisdom that sales training alone is the key to success. He introduces a multi-faceted approach to achieving excellence in sales, covering crucial areas often overlooked by traditional methods.

From the importance of strategic planning and mindset mastery to understanding marketing principles and honing communication skills, Bill provides a comprehensive framework for sales professionals looking to elevate their performance.

He also demonstrates how this holistic strategy can transform your sales approach and set you apart in a competitive marketplace.

 

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The Three Levels of Connection

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In this episode, Bill delves into the often misunderstood world of lead generation. He challenges traditional cold-calling methods and introduces a fresh perspective on building meaningful connections with prospects.

Bill breaks down three crucial levels of connection: the Acquaintance Connection, the Contribution Connection, and the Shared Experience Connection.

Whether you’re struggling with cold calls or looking to enhance your sales pipeline, this episode offers insights to transform your lead generation process.

Join our upcoming “Million Dollar Seller Challenge” in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Tendencies Holding Back Your Growth

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In this episode, Bill explores the common tendencies that often hinder our personal and professional growth. Drawing from his extensive coaching experience, Bill identifies ten key behaviors that may be secretly sabotaging your success.

From the fear of standing out to the habit of avoiding discomfort, he offers valuable insights on how to recognize and overcome these obstacles. Whether you’re a sales professional, business leader, or entrepreneur looking to scale your income, this episode provides practical wisdom to help you unlock your full potential and achieve exponential growth.

Join our upcoming “Million Dollar Seller Challenge” in September for FREE. You can learn more at http://milliondollarsellerchallenge.com.

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

5 Skills for the Future Salesperson

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In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future.

Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages listeners to assess their current skill set and make a plan to continuously improve in these key areas.

Tune in to discover the future-proof abilities that will set you apart from the competition.

Want to break free and soar to new heights? “12 Bold Moves” is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!