Episode #476: Listener Spotlight – Mike Black CEO Inciting Marketing

/in , , , , /by

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result.

Mike was involved in social work and psychotherapy and realized that if he was going to generate income in business, he was going to have to learn how to sell. That’s when he found the Advanced Selling Podcast.

If you’d like to be in our Spotlight series, send us an email to [email protected] and in the subject line write, “Spotlight,” and we’ll be back in touch to get you on the show. We’ll be doing this about once a month for the next few months.

Also mentioned in this podcast:

Are Questions The Answer?

/in , , , /by

We were taught early in our sales career (at least I was) to ask lots of questions. But is that really the right move early in the process?

If you follow the advice of some of the big training companies, then the answer is YES. Ask lots of questions? BUT, I’m not so sure.

The impetus of this episode was a question I was asked on one of my LinkedIn Groups that had to do with a listener’s frustration with not being able to get the prospect to open up and answer them. Listen to the advice I dish out and see if you agree.

Also mentioned in this podcast:


 

Episode #475: Does Your Story Really Compel Anybody?

/in , , , , , /by

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

Is it Time For a Cool Change?

/in , , , , , , /by

Probably shouldn’t make any 70’s yacht rock references (“Cool Change” by Little River Band), but this episode is all about change. And the main question is: Given what’s occurring in the world around you, do you need to change?

Bill gives 5 insights on how to look at yourself and rate where the change should happen.

Good episode if you’re in the “planning phase” for 2018.

Also mentioned in this podcast:


 

Episode #474: Client wants to go out for a bid?

/in , , , , , /by

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?

As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:

Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

Also mentioned in this podcast:

It’s Never Too Late To Reinvent Yourself

/in , , , , /by

My guest on this week’s episode of The 2X Podcast is International Sports Photography award-winner, Vincent Pugliese.

His new book is “Freelance to Freedom” – Master Your Money. Love Your Work. Control Your Time. A pretty big promise, right?

Vince will inspire you to re-think what you do and how you do it. And if you have a secret dream of how to enlarge your life, you might need to hear this. www.vincentpugliese.com

Also mentioned in this podcast:

DOWNLOAD THE "ARE YOU AN AMATEUR OR A PRO?" FREEBIE

Episode #473: Artificially Deflating Yourself Is Worse Than Inflation

/in , , , , /by

In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale address part two of their Inflation/Deflation series.

Today’s episode is how we often deflate our own power in the sales process. Most of the time it happens in negotiation, the sales process itself or when we need to find other decision-makers to go call on.

Bill and Bryan give you some ideas on how to see yourself and your role to help you navigate through this tendency and temptation to self-deflate.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

Also mentioned in this podcast:

The 10 “MUST HAVE” Attributes of The Sales Pro – PART 2

/in , , , , , /by

This is Part 2 of Bill’s “Amateur V. Professional” theory of why some people succeed wildly, and some muddle along.

In this episode of the 2X Podcast, Bill reviews the final 5 attributes of a sales professional. You can grab your copy of this free download by going to BillCaskey.com/55download.

Also mentioned in this podcast:

DOWNLOAD THE "ARE YOU AN AMATEUR OR A PRO?" FREEBIE

Episode #472: Arrogance, Self-Importance and Self-Awareness

/in , , , , /by

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a situation that came up for both of them in the past week with different clients. In both cases, the guys felt like there was a heightened sense of self-importance that was larger than reality.

In this first of a two part series, Bill and Bryan give you some ideas on how you can catch yourself if you start to slip into this “lack of self-awareness” around your role.

Part two, coming next week, is about how we often deflate our own self-importance, which is just as equally a problem.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

Also mentioned in this podcast: