Do You Stand Out From the Crowd… Or Get Lost In It?

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On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on.

Everyone is unique. We all have different experiences and backgrounds that will make us different. But, are we using those unique properties to make us stand out? Most are not.

Bill gives you the steps to take your own uniqueness and make yourself stand out from everyone else.

Go to https://caskeytraining.com/monthlybundle/mainwp/start-here/ and download one of our FREE resources and you can get our newsletter list!

Also mentioned in this podcast:

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The Marketing Funnel

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Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is?

A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio.

On this episode of The 2X Podcast, Bill gives you the steps you can take to start creating your Freebie. Creating a great freebie can make your Marketing Funnel explode!

Learn more about our upcoming webinar for Sales Leaders at https://caskeytraining.com/monthlybundle/mainwp/risewebinar.

Also mentioned in this podcast:

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Staying Detached in Startup Mode

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I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having an abundance mentality.

On this week’s episode of The 2X Podcast, I’ll give you some ways you can implement both Detachment and Abundance in your world, no matter what stage you’re in. Whether you’re starting a company or starting a new career, you can maintain both of these principles, and I’ll tell you how!

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_07-27-18.mp3″ title=”Staying Detached in Startup Mode” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

Episode #508: The Best Sales Advice Ever

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In their sales training businesses, Bill and Bryan are both often asked the question, “what is the best sales advice you can give me?”

This is usually a pretty difficult question because no one answer will fit every situation. And, with so many different sales methodologies out there, how can you know what’s best?

On this week’s episode of The Advanced Selling Podcast, they guys decided to step up to the challenge and put together their lists of the best advice they’ve either ever gotten or ever given.

If you have a sales question you want answered, send us a voice recorded message to [email protected] and we’ll answer it on an upcoming episode!

Also mentioned in this podcast:

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Who Is Your Prospect?

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Do you truly know your prospect?

I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level?

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_07-05-18.mp3″ title=”Who Is Your Prospect?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

 

Your Erroneous Beliefs

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On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along!

Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-28-18.mp3″ title=”Your Erroneous Beliefs (That Hold You Back)” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

Episode #504: What are you really motivated by?

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In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, “How Can I Motivate My Team?” The guys walk through several different areas of motivation that can either inspire or hold back your sales team.

For you sales leader listeners this is a good opportunity for you to think about your team in a slightly different way and what truly motivates them.

If you’re interested in getting some more information about how you can assess your team’s motivational tendencies, send us a email to [email protected] with the word FEEDBACK in the subject line and we’ll get in touch!

Also mentioned in this podcast:

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Episode #503: When is Persistence a Deficit and not an Attribute?

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In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address a deeper subject of persistence. Often times we can become overly persistent, and it will cost us big money in the sale cycle.

The guys also realized they’ve been calling on the same prospect and they both lost the deal, which adds material for this topic. They discuss some ways to handle the rejection and possibly even learn from the experience.

If you’d like to get your question answered on the podcast, send us an email to [email protected] with a voice memo attached, and we will get it on the air.

Also mentioned in this podcast:

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Episode #501: Generating Leads When Your Customer Isn’t Online

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On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a letter from listener Greg who’s in the Agricultural industry and is struggling to generate a funnel full of leads.

He’s tried radio and newspaper advertising but nothing seems to be working. So, Bryan and Bill give him a handful of ideas and suggestions on how he can go about changing the way he thinks about lead generation and changing the results as well.

Are you interested in having your question answered on the podcast? Email Bill and Bryan your recorded question to [email protected].

Also mentioned in this podcast:

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